As a real estate agent or broker you know the value of publicity and promotion. Getting your name out to the public and building your brand is important if you are to create and maintain a successful business. And blogging is one element to helping you build your brand. While creating a blog for your [...]
Real estate agents and brokers are constantly looking for ways to promote their business and services. One good way has always been to send a press release whenever a bit of good news happened. For example, if you received a new professional endorsement, recently joined the ranks of Realtors, or made the $1 million sales [...]
Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen. Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, [...]
If you’re a real estate agent or broker then you know the value of internet exposure. You should also know the statistics when it comes to home buyers in relation to the internet – 87% of home buyers start their search online. Most home sellers, too, who need an agent start by looking for a [...]
On rare occasions a real estate agent has an easy time in procuring clients and seeing the process swiftly to fruition. Infrequently a prospective property owner make a cold call to an agent and hire them as their listing agent., and very rarely will a home be sold to the first prospective buyer. While these [...]
Aside from Google, no one truly understands their search and rank algorithm. One of the reasons Google has risen to the top of all search engines is its ability to rank pages using a top-secret, yet most effective, mathematical algorithmic formula that takes a whole lot of ranking criteria, and gives each one a weight [...]
What happens when someone Googles your name? Does your name appear first in the search engine results, or are you unfortunate enough to share the same name with someone else? Carolyn Capalbo, a well-known REALTOR in Northern Virginia, has experienced exactly this problem. In short, Carolyn Capalbo is also the name of Ashley Dupre’s mother [...]
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