Posted by Caleb King on Jul 13, 2010 Marketing
Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen. Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, [...]
Posted by Caleb King on Jun 28, 2010 Social Media
Is Facebook more than just a way to stay in touch with family and friends? Is Twitter productive or a waste of time? Social media was formed and built more with the intention of keeping in touch and building a personal network, but commercial businesses have realized the benefits of a social media presence as [...]
Posted by Caleb King on Jun 25, 2010 Marketing
On rare occasions a real estate agent has an easy time in procuring clients and seeing the process swiftly to fruition. Infrequently a prospective property owner make a cold call to an agent and hire them as their listing agent., and very rarely will a home be sold to the first prospective buyer. While these [...]
Posted by Caleb King on Jun 11, 2010 Link Building
Aside from Google, no one truly understands their search and rank algorithm. One of the reasons Google has risen to the top of all search engines is its ability to rank pages using a top-secret, yet most effective, mathematical algorithmic formula that takes a whole lot of ranking criteria, and gives each one a weight [...]
Posted by Caleb King on Jun 10, 2010 Reputation Managment
What happens when someone Googles your name? Does your name appear first in the search engine results, or are you unfortunate enough to share the same name with someone else? Carolyn Capalbo, a well-known REALTOR in Northern Virginia, has experienced exactly this problem. In short, Carolyn Capalbo is also the name of Ashley Dupre’s mother [...]
Posted by Caleb King on Jun 8, 2010 Social Media
Let’s face it: social media sites are the name of the game, and if you’re not tuned into them, you could be losing out on a large chunk of potential real estate clients. Newspapers and radio spots used to be the source of most marketing efforts; however, today’s customers are found nowhere near newspaper ads; [...]
Posted by Caleb King on Jun 1, 2010 Real Estate
We are working on a new design for your good friend and would love your feedback. I’m primarily hoping for feedback on the design, and I’d like to hear the good, the bad, and the ugly from your perspective. Specifics would be very helpful, do you like the colors, layout, etc. Thanks! I’ve attached some [...]
Posted by Caleb King on May 21, 2010 Marketing
Search engine optimization (SEO) is a complex business. Real estate SEO has its own quirks, tricks, and strategies that make it more effective. If you are attempting to build an internet presence through online marketing, don’t leave your SEO in the hands of general SEO “experts.” You need a qualified SEO service that serves your [...]
Posted by Caleb King on May 19, 2010 Content Creation
You want to promote your online presence in order to obtain more clients, make more sales, and create a self-sufficient business. But simply posting a website is like hanging a proverbial wooden shingle outside your home. Just because it’s there doesn’t mean people will come. You have to make efforts to help potential clients find [...]