Generating new link building ideas everyday can be really challenging. Link building requires creativity, research, and thinking out of the box. In this article we will formulate some great strategies that can help you to discover some of the greatest way of building links.

One of the most straightforward methods of discovering new link building ideas is by solving customer problems. Below are five straightforward techniques to uncover customer problems you could turn into a great link building strategy.

Effective Keyword Research

First step is to use your favorite keyword research tool to find out what your customers are searching for. Try to drill down the massive keyword list and look for phrases that indicate that the person is looking for answers to a problem. These could include such words as “how to,” “help,” “tutorial,” “walk through”, “fix,”, “problem” etc. So basically now that you know specific problems that customers need to have solved you can easily use this information to create a great link building strategy — and gain new customers & leads at the same time.

Talk with your Customers

You can also identify some cool link building ideas by simply talking to your customer and solving some of their biggest problems and challenges. This includes conducting a customer satisfaction survey, making random phone calls to your customers, or even letting customers’ fill-in a simple feedback form in your brick-and-mortar locations. Think of conducting a survey of clients to find out their challenges for the upcoming year. Make sure that you have lots of open-ended questions so that their ideas include a lot of less obvious opportunities.

Use Forums, Blogs and Social Media Effectively

Try to allocate at least an hour a day to spend time going through the top forums, blogs, and social media sites in your industry to discover recurring problems people face and the most common questions that they have. For blogs and social media, pay close attention to the quick comments people leave. If you feel that enough people are desperate enough to know about something that you specialize in, just blog about it and put the link in the comment too.

Talk with your own Staff

If you are a business, speaking to your account managers, customer service staff, and salespeople can really help you to understand some of the issues that your customers are having in general. Writing on those topics in your company blog can definitely attract a lot of eyeballs and eventually help you to get more links. Try to keep customer service representatives keep track of problems or questions customers have throughout the week.

Browse the Consumer Review Sites

Research the popular consumer review sites for your industry. Try to spot recurring problems. Review sites usually provide a lot of valuable customer data. Use the information gathered about what customers are searching for and brainstorm link building ideas with your company staffs. Include people from different departments since you never know who’ll come up with that incredible idea!
Always try to be different: put a spin on the normal idea. It’s easy to copy what another company has already done, but it’s a lot harder to be the unique one. If you want a lot of links to your site, you must do and be something that others simply are not. You need to give something worthwhile to the community and they will always link to you as a “thank you”.

Good link building is almost like good marketing. It’s about solving problems, being creative, doing research and just thinking outside the box.

Tags: Link Building, Real Estate Social Media