Posted by Caleb King on Jun 27, 2011 Keyword Research
There are just some days that it seems impossible to rank on Google’s illustrious seven packs, and maybe someday you will attain that all to well sought after position. However, for the time being when doing a query in google, note that there are at times one, two or even three organic placements on top [...]
Posted by Caleb King on Jun 20, 2011 Link Building
How many hours have you logged searching the Web? If you’re like most real estate business owners, you know that manually searching the Web for the newest ways to stay relevant when it comes to link building can be a serious pain. If you want to continue building your real estate business through link building [...]
Posted by Caleb King on Jun 15, 2011 Pay-Per-Click
Think you know all there is to know about Google PPC Quality Score? Think again. There are many myths and misunderstanding when it comes to quality score, including how they are determined and calculated. Let’s break down the basics of your PPC quality score using some of the most commonly asked questions: Do I have [...]
Posted by Caleb King on May 31, 2011 Link Building
Your link building efforts are your pride and joy, and are likely the key to your online marketing success. However, if you spend your time searching for only the best link building opportunities and discarding those you deem to be less-than-worthy, you could be missing out on great link opportunities. Just because a link opportunity [...]
Posted by Caleb King on May 27, 2011 Marketing
Have you found the best PPC campaign structure for your real estate business? If you are setting up your PPC campaign, it is advantageous that you get it right the first time. Although there are many factors that will determine how your PPC campaign is structured, the truth is that your budgetary restraints are usually [...]
Posted by Caleb King on May 16, 2011 Marketing
If you have a local real estate business, you may still rely heavily on offline advertising. Online advertising and marketing campaigns are typically easily tracked, thereby allowing you to gauge their overall success. But what about your offline marketing efforts? Your Offline Advertising Needs If you still market and advertise offline, there are a number [...]
Posted by Caleb King on May 12, 2011 Marketing
Are you ready to launch your new real estate website? You may think your website is planned, organized and ready to go, but you may be missing a number of things. The ultimate goal, of course, is to produce a quality website that is SEO friendly and appears high in the search results. But forgetting [...]
Posted by Caleb King on May 7, 2011 Social Media
If you’ve used Google lately, you’ve likely noticed a small icon next to your search results. This little gray icon, with a small +1 in it, is Google’s newest experiment in social media. The +1 feature, in short, allows you to endorse URLs that you like. If you don’t notice the +1 feature, click on [...]
Posted by Caleb King on May 4, 2011 Marketing
If you want to manage your real estate business presence on Google then you must get to know Google places. Google Places is a work of art, for business owners, as it allows people to use Google to find businesses all over the world – or in their neighborhood. Google Places help people from all [...]
Posted by Caleb King on Apr 25, 2011 Content Creation
Sure, it’s important to consider keywords and keyword phrases to get the best ROI for your SEO efforts, but all the keywords in the world won’t get you very far if you haven’t created quality real estate content. In fact, if you want to guarantee high search engine positioning, you have to make quality content [...]