Posted by Caleb King on Apr 1, 2011 Marketing
Is writing ad copy for PPC (Pay-per-click) advertising really all that easy? For many writers, it may seem like it is, based simply on the fact that the text string length constraints simplify the process of writing good copy. However, writing good ad copy for search engine ads may not be as easy as it [...]
Posted by Caleb King on Mar 26, 2011 Social Media
Just wanted to share some link love with a few of the my Facebook friends. Thank you for the Birthday Wishes. McGraw Realtors Jerry Reed Casey Key FL real estate Cam Design Stephen Christie Group Impact Realty Spectrum real estate CRM Marketing Programs Zunilda Conforte Tony Gillen Carolina home inspections If your site wasn’t mentioned [...]
Posted by Caleb King on Mar 21, 2011 Marketing
Your real estate business is your brand, and your brand should be your number-one priority when strategizing for ways to build your business. This can be your year to watch your business soar; provided you have effective strategies in place to make it happen. There are a number of ways you can start the New [...]
Posted by Caleb King on Jan 24, 2011 Social Media
Facebook is more than posting pictures of your dog and your long weekend in the Poconos. Yes, it’s about using this social networking giant to your advantage when it comes to your business presence. If you’re lucky, your Facebook page can attracts hundreds, perhaps even thousands, of followers! But with all the companies out there [...]
Posted by Caleb King on Nov 23, 2010 Guest Bloggers
When we are ready to sell our home, of course we want to get the highest possible price. We have lived in this house for a period of time, and made upgrades and changes – with love. We spent time choosing paint colors or wallpaper and shopped for attractive window treatments. We may have had [...]
Posted by Caleb King on Nov 2, 2010 Guest Bloggers
Today we are surrounded by the world’s technology of cell phones and the Internet. The Internet allows people to easily create websites and enables them express their opinion. There are many blogs that people make in order to express their thoughts, sometimes even on a daily basis. If you are looking for brand name protection [...]
Posted by Caleb King on Oct 18, 2010 Guest Blogging Guide
If you have a real estate blog, you may have considered inviting guest bloggers to provide content. As a general rule, allowing guest bloggers is a good idea, as it gives your readers the opportunity to read useful material and allows you to begin building useful relationships with other guest bloggers. Remember: if you allow [...]
Posted by Caleb King on Oct 12, 2010 Marketing
Both large and small directories can be a great source for your real estate marketing efforts. There are many ways to find citation opportunities, and one of the best ways is to take a look at your competitors. Analyzing your Competition In short, one of the best marketing tools involves simply analyzing where your competitors [...]
Posted by Caleb King on Oct 8, 2010 Technology
Google Analytics can provide any real estate professional with a great deal of information about his or her present or future customers. As a result, it is the service of choice for real estate professionals who want to key in on their customers and really understand what makes them tick. Google Analytics is a practical [...]
Posted by Caleb King on Oct 4, 2010 Lead Conversion
There has been a lot of data released over the last few years that confirms what many of us already know: Internet customers are better customers. They are more loyal and they make decisions much quicker than customers searching for information in other ways. In short, most Internet customers, including those individuals searching for real [...]