Comments on: Avoid the Technology Temptation http://www.realtyrankings.com/avoid-the-technology-temptation.htm Fri, 04 Mar 2011 03:45:57 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Austin Realtor http://www.realtyrankings.com/avoid-the-technology-temptation.htm/comment-page-1#comment-114 Austin Realtor Tue, 21 Oct 2008 23:53:37 +0000 http://www.realtyrankings.com/?p=77#comment-114 This is great info. I am a Realtor that also did web development for many years. It is best to make it as easy as possible for the user to get the info they need. <abbr><em>Austin Realtors last blog post..<a href="http://braxtonbeyer.com/2008/10/15/austin-tops-forbes-list-of-best-value-cities/" rel="nofollow">Austin Tops Forbes List of Best-Value Cities</a></em></abbr> This is great info. I am a Realtor that also did web development for many years. It is best to make it as easy as possible for the user to get the info they need.

Austin Realtors last blog post..Austin Tops Forbes List of Best-Value Cities

]]> By: Chatham New Jersey http://www.realtyrankings.com/avoid-the-technology-temptation.htm/comment-page-1#comment-113 Chatham New Jersey Sun, 19 Oct 2008 02:52:53 +0000 http://www.realtyrankings.com/?p=77#comment-113 I also agree with Dylan, many websites are over produced and don't really deliver what the consumer is looking for. I also agree with Dylan, many websites are over produced and don’t really deliver what the consumer is looking for.

]]> By: Andrea in Westlake http://www.realtyrankings.com/avoid-the-technology-temptation.htm/comment-page-1#comment-112 Andrea in Westlake Sat, 18 Oct 2008 18:51:14 +0000 http://www.realtyrankings.com/?p=77#comment-112 I was really glad to hear that. So often, it's the opposite message -- add this, add that, here's how to do this. People go off the deep end and make sites that are distracting and overdone. It's always good to remind people that too many bells and whistles will actually turn the reader off. There's definitely a fine balance between having a site that is too simple and one that has too many bells and whistles. I was really glad to hear that. So often, it’s the opposite message — add this, add that, here’s how to do this. People go off the deep end and make sites that are distracting and overdone. It’s always good to remind people that too many bells and whistles will actually turn the reader off. There’s definitely a fine balance between having a site that is too simple and one that has too many bells and whistles.

]]> By: Wausau Real Estate http://www.realtyrankings.com/avoid-the-technology-temptation.htm/comment-page-1#comment-111 Wausau Real Estate Sun, 12 Oct 2008 05:26:15 +0000 http://www.realtyrankings.com/?p=77#comment-111 I think Dylan has a point that form should follow function. However, this applies to more than just real estate websites, but to all advertising and messaging. In a down economy such as ours, the strong-arm sales tactics and beating of the chest become commodity communications and unconvincing to the consumer/prospective client. Other industries have learned that when it comes to a 'value proposition', the emotional benefit is as important as the functional benefit. "Selling the most" may not be the answer when it comes to a public distrustful of the realty sector. Instead, elements such as trust and credibility can act as points of differentiation for a firm. In the end, whether it's the offline or online realm, "keeping it simple" may be the key and building a strong relationship between the brand and the consumer may be more important than assertions of superiority and websites with razzle and dazzle. I think Dylan has a point that form should follow function. However, this applies to more than just real estate websites, but to all advertising and messaging. In a down economy such as ours, the strong-arm sales tactics and beating of the chest become commodity communications and unconvincing to the consumer/prospective client. Other industries have learned that when it comes to a ‘value proposition’, the emotional benefit is as important as the functional benefit. “Selling the most” may not be the answer when it comes to a public distrustful of the realty sector. Instead, elements such as trust and credibility can act as points of differentiation for a firm.

In the end, whether it’s the offline or online realm, “keeping it simple” may be the key and building a strong relationship between the brand and the consumer may be more important than assertions of superiority and websites with razzle and dazzle.

]]> By: Dylan Darling http://www.realtyrankings.com/avoid-the-technology-temptation.htm/comment-page-1#comment-110 Dylan Darling Sat, 11 Oct 2008 23:16:41 +0000 http://www.realtyrankings.com/?p=77#comment-110 I think real estate websites are too often stuffed with information, graphics, and links. Sites need to be clean and easily readable. I can't stand sites that have no focus point. I always remind myself to keep it simple. I think real estate websites are too often stuffed with information, graphics, and links. Sites need to be clean and easily readable. I can’t stand sites that have no focus point. I always remind myself to keep it simple.

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