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Become a Real Estate Internet Professional
Your professional real estate website is a prime location to offer your clients, visitors, readers, and whoever drops by a chance to get good, practical real estate knowledge, advice, and tools. If you have a real estate web presence or are planning to start one soon, be sure to think carefully about your design and the content that you offer.
When you start designing, or re-designing, your website try to think like a customer or client and ask yourself what you would want to see. Do you offer real estate listings? Do you help home buyers find mortgages? Is your site a place where interested folks can get practical advice and tips on real estate purchases and investment? Use these questions as a guide to develop the content that will most help your online visitors.
What are the types of great real estate content you could provide on your website?
Real Estate Calculators
Real estate purchases require a great deal of financial planning and calculation. You could help your real estate website visitors with a multitude of calculators that help them determine which mortgage is best, how much they need for closing costs, or even what returns could be on a real estate investment.
MLS Searches
Home seekers who visit your site should have access to not only your listings, but all home listings available in your area. Having access to an MLS database where you can aid and reward your website visitors with a good filtered list of homes based on their requirements is ideal.
Informative articles
People like to learn, and learning about real estate can be fun and interesting. Provide articles and other informative written content that explains confusing real estate terms, or offers tips for moving, or even helps your clientele search for the right home.
Tags: Internet, Professional, real estate
October 21st, 2008 at 11:32 am
I have foudn that adding pages that show listings by neighborhood as well as information about the neighborhood a great way to get traffic. Over 15% of my pageviews are on my neighborhood pages.
October 21st, 2008 at 12:47 pm
Anyone can participate in the real estate game, but only a selected few can turn a profit from it. The answer doesn’t lie in attending semiars, instead it lies in the digital form of step-by-step tutorials.
October 21st, 2008 at 2:41 pm
Not sure about all that Mick, but your right most agent fail withing the 1st year.
@ Austin Homes, thanks for the advice! I see that your site is holding strong in Austin, which is great.
October 24th, 2008 at 9:40 am
Thanks Austin that really is a good tip. Also I would like to say content is king so make it worth full/informative and you need not to worry about the traffic
October 24th, 2008 at 4:36 pm
I’m in the middle of doing a redesign on my site. These are great basic tips for someone putting together a site. My biggest hurdle has always bee writing good, clean, informative articles.
November 12th, 2008 at 6:37 pm
All of those things are very important. Don’t forget to write about the neighborhoods you specialize in, especially by name.
Chatham New Jerseys last blog post..Best Financial and Real Estate Moves For Post 2008
December 5th, 2008 at 4:40 pm
It is all about niches. Some of these are alot easier to rank for then going after the whole city. I try to rank for 120 cities and not really worry about the main one. It will come with time.