Your real estate website is likely optimized for Google and, while that’s smart, it’s also important to understand that Bing is now becoming a big player in the world of rankings. In fact, Bing is now accountable for 30 percent of all searches performed in the U.S. (through both Yahoo and Bing.com). With that said, [...]
How to Be a Star With Your Local Real Estate SEO Efforts
Sometimes we all need a refresher course when it comes to making the most out of our local SEO efforts. If you haven’t given much thought to your local real estate SEO efforts lately and you want to reclaim your status on all the major search engines then you need to reexamine the basics: Don’t [...]
Managing Local and Organic Keyword Phrases For Real Estate Websites
There are just some days that it seems impossible to rank on Google’s illustrious seven packs, and maybe someday you will attain that all to well sought after position. However, for the time being when doing a query in google, note that there are at times one, two or even three organic placements on top [...]
Using Free Alerts for Real Estate Link Building
How many hours have you logged searching the Web? If you’re like most real estate business owners, you know that manually searching the Web for the newest ways to stay relevant when it comes to link building can be a serious pain. If you want to continue building your real estate business through link building [...]
Google Real Estate Search Quality Score
Think you know all there is to know about Google PPC Quality Score? Think again. There are many myths and misunderstanding when it comes to quality score, including how they are determined and calculated. Let’s break down the basics of your PPC quality score using some of the most commonly asked questions: Do I have [...]
The Importance of Taking Advantage of Link Opportunities
Your link building efforts are your pride and joy, and are likely the key to your online marketing success. However, if you spend your time searching for only the best link building opportunities and discarding those you deem to be less-than-worthy, you could be missing out on great link opportunities. Just because a link opportunity [...]
Structuring your Real Estate PPC Campaign
Have you found the best PPC campaign structure for your real estate business? If you are setting up your PPC campaign, it is advantageous that you get it right the first time. Although there are many factors that will determine how your PPC campaign is structured, the truth is that your budgetary restraints are usually [...]
Effective Ways to Track your Offline Marketing Efforts
If you have a local real estate business, you may still rely heavily on offline advertising. Online advertising and marketing campaigns are typically easily tracked, thereby allowing you to gauge their overall success. But what about your offline marketing efforts? Your Offline Advertising Needs If you still market and advertise offline, there are a number [...]
Is your Real Estate Website Ready to Launch?
Are you ready to launch your new real estate website? You may think your website is planned, organized and ready to go, but you may be missing a number of things. The ultimate goal, of course, is to produce a quality website that is SEO friendly and appears high in the search results. But forgetting [...]
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