While creating a blog for your website and writing regular posts can help your site improve its SEO rankings, you can do even more by writing guest blog posts for other websites. Here’s why:

Create backlinks to your website – A high ranking with a major search engine usually involves the consideration of backlinks within the search algorithm. Backlinks are links to your website from other websites. The more popular the website on which your link is found, the more weight it carries in SEO. Your guest posts with a link to your website can certainly help improve your own website’s SEO.

Exposure for your website – When you write a guest blog post and it is published on another site, you have the potential to reach a new readership that you might not have accessed otherwise. Those new readers who find your guest post interesting may want to visit your website, and the more traffic you get, the better your ranking will be with search engines. Don’t forget to invite people to take a closer look at you and your website.

How do you become a guest blogger?

• Advertise your services – Use your own blog or website to advertise yourself as a guest blogger.

• Search for Blogs – Do a Google search for real estate websites and blogs that are within your industry or specialty field. The ones that come out on top are likely highly ranked with search engines and could be juicy choices for guest blog posts.

• Make a pitch – When you find other real estate blogs that you like and are respected, send them an email with a blog topic idea and offer yourself as a guest blogger to write it. Remember, choose web sites that have high SEO rankings.

Here are 4 good reasons to join our RealtyRankings community:

1. Learn – As a registered member you have the chance to learn more about your profession as well as how to market your services online. The World Wide Web has become a mainstream marketing media form. However, there are rules and tricks you must know in order to be successful at directing traffic toward your real estate website, and ultimately getting more customers. Here at RealtyRankings you can learn the tricks to develop keen search engine optimization (SEO) and strategies for using social media as a marketing tool. With our sound advice through articles, message boards, guest blogs, and paid SEO services, you will learn to dominate your real estate niche online.

2. Share – One of the great things about real estate professionals and real estate marketers is that we love to share. There is always something new that a member has learned or tried successfully. And through our message board, comments, and guest blog posts you can benefit from the expertise of others.

3. Post a Guest Blog – One of our most popular community features is our community blog. Anyone registered member can write a blog post and submit it to the community blog. Here you can read tips and tricks, strategies, and anecdotes from other members about how to succeed in the real estate profession.

4. Take Advantage of Our Services – Our paid & FREE services offer members a jump start into the online real estate marketing foray. We can help with your online promotion through keyword research, SEO copywriting, on-page SEO, link building, web design, and full paid search management.

No matter what your niche, you have a home here at our RealtyRankings community. Join today for free and get started on your journey to bigger profits through online real estate marketing.

But building a website isn’t enough. In order to form a successful online marketing strategy you need to have fresh and updated content posted to your real estate website frequently. Blogging is a great way to post new content that keeps your website current and filled with additional information that both old and new visitors can read.

But blogging can be a chore. Writing articles day after day and week after week can leave you drained of topics and scratching your head as to what to do next. Keeping your blog updated with fresh content requires that you research important and timely keywords, read current news stories, discover new ways to offer advice, and all without replicating what you have already written. The bottom line is that blogging can take considerable time and effort out of your day. and your time is important when you are building a real estate business and trying to make and close sales.

We can help!

Here at RealtyRankings we have a staff of qualified SEO analysts and specialists who are ready to provide you with the content you need. We can perform the keyword research necessary to provide you with a list of potential and pertinent keywords and phrases that are aimed at your target client demographic. Our staff is capable of writing stellar content that is filled with informative content related to your specific real estate industry or niche. Our blog articles are proven to attract major search engine attention and help your website get noticed by Google, Yahoo!, and Bing.

In short, let us help you build your online presence with blog content. Your time is important and focusing too much time on maintaining a blog can detract you from making money. We look forward to serving you and providing you with fresh, new, quality blog content.

The RealtyRankings community section is stuffed with features that can help you network, learn, and share information. Here are a few good reasons we think you should join the premier real estate community at RealtyRankings.

• Latest Articles – You will have access to the latest articles written by our qualified and expert staff. Each week we post more and more informative articles and blog posts that give you sound advice, helpful tips, and revealing information about real estate topics that matter to you.

• Discuss – As a member you will have access to comment on our articles and all guest blogs. Spark discussion with other members about important topics and news that affects the way you and others do business in the real estate industry.

• Write Blog Posts – Your membership in our community of real estate professionals gives you the opportunity to write and post guest articles on our community blog feature. Got an opinion to say? Have nifty tips and tricks you’d like to share? Perhaps you have learned recent news that affects everyone that you would like to share. Not only can you write and publish guest blogs, but your efforts can help your own online real estate SEO and marketing. Providing a backlink to your own website in your blogs and generating additional SEO content on other sites like RealtyRankings can help you get noticed by search engines even better.

• Network – Through our wide variety of members located throughout North America, you can network with other real estate professionals to promote your business and gain potential leads.

Becoming a member of our RealtyRankings community is free and easy. Sign up today and take advantage of all the benefits that other real estate professionals are enjoying right now.

When you set up your profile, here are a few tips to help make your presence in our community stand apart.

Basic Info and Bio

On the basic info page you can provide your name, title, company, website link, and location. You can also share a bit more personal information such as your hometown, children, and interests. You can also write a more detailed biography so readers can get more information about you and your background.

Specialties

You can write a bit about your real estate specialties and niche, and write a brief sales blurb to encourage readers to contact you.

Share Your Twitter Updates

Our sophisticated profile tools allow you to connect to your Twitter account. Invite our community members to read your latest Twitter updates and encourage them to become followers. Be sure you Tweet often and provide interesting, entertaining, and compelling information (in 140 characters or less) that attracts and retains loyal followers.

Latest Blog Posts

As a member you can write and post blogs and articles through our community blog. Each time you post a blog it shows up in your profile. The more you blog, the more ‘expertise’ points you gain in our members’ eyes and the more readers you could acquire.

Testimonials

Use this section of our profile tools to share testimonials from clients. Encourage your clients to say something about your services. Then share those comments with our members and community. Who knows – perhaps you can gain another client by sharing a previous client’s good word about your service.

Building a killer profile on our community site is not difficult. It just takes a little time and thought to set up. But a great profile will help you stand out and get noticed among our community members.

Now you can! Here at the community site on RealtyRankings we provide a community blog where members can write a blog on just about any topic and post it for all other members to read. As a registered member you, too, can have the privilege of submitting blog posts and short articles.

Why would you want to be a guest blogger? Here are a few good reasons:

• Build Your ‘Expert’ Status – Your online marketing efforts may include a strategy to establish yourself as an expert in your real estate niche. Posting a guest blog on RealtyRankings can help you gain extra publicity and acclaim as an individual who is knowledgeable and experienced.

• Spark Discussion – Real estate professionals all have an opinion. You can be a catalyst to a discussion on a hot topic or a subject that is important to everyone. Whether it be a controversial topic, recent news, or just asking the question no one else wants to raise, you will find that our members speak up and join the conversation.

• Link Building to Your Website – Within your guest article or blog post you can provide a link back to your own website. This is sound SEO practice and can help build and improve your own SEO presence for search engines.

• Get Referrals and Leads – There is no telling when someone might read your guest blog post and contact you for further information. Or your blog may be important enough to pass along to another contact. Either way, you have a great place to gain leads and potentially new clients with timely and informative blog posts.

These are just a few good reasons to write guest blogs on our community section. If you haven’t already, register for free to become a member, and start posting today!

Or if you need free real estate content let us know and we’ll be happy to become guest bloggers on your site too.

You need not be a Realtor/Brokerage company that publishes content but if you want to fight the stiff online competition, you must start looking at prudent ways of populating your website with keyword rich content. You will be able get good content from your users through number of ways. It can be through blogs or feedback. You can also think of forums or set up a social media platform. It is totally up to you to choose something that will match your website and your needs. The success of the method that you choose will depend on a number of factors such as user participation level, need for participation, ability of the users to make use of the online content updation tools, effectiveness of the strategies used, etc.

Here are some important factors that will help you make use of the user generated content as part of your SEO efforts

1. Patience: It will take a considerable amount of time before you can get your website users to participate in your content creation efforts. Not all users will be ready to jump into it immediately. However, once the ball starts rolling you will be able to see other users joining in more easily.

2. Age Factor: The age group of your target audience has a lot to say about the success of your efforts here. It has been reported that over 50% of the contribution to user generated content is from the Y Gens and about 46% of the contribution comes from the Generation X. Younger generation is yet to get their feet wet in this area. Your website should encourage all age groups to participate by providing the necessary baits. There are no hard and fast rules regarding what has to be used and what should not be used. It is totally up to you to choose.

3. Redefining your idea of user generated content: If you limit the avenues through which the users can participate to feedback, testimonial, blog comments and forum posts, you will not be able to tap the potential of user-generated content fully. Allow other formats including audio and video formats.

4. Choose what works for you: Not all forms of content generation will be suitable for all sites. Pick a method that works for your niche and your website in particular. It can be anything between online polls to an extravagant contest.

5. User generated content has high search engine value: When your users generate the content, it will be relevant to your website and they will automatically use targeted keywords, categories or tags.
This will make the content best-optimized content for your website.