Your online marketing efforts for your real estate business should include a strategy to provide updated content on your website. But while posting a few articles each week with researched keywords may help bring in search traffic, the content is what keeps them coming back and ultimately becoming clients.

Make it Informative – Your online content should contain information that is informative to readers. Tell them something they don’t know. Post articles showing statistics from a recent study. Perhaps you could write a follow-up or opinion article on a recent news topic.

Solve Problems – Your content should help visitors and readers solve problems. Write “How To” articles that give sound advice. Perhaps a step-by-step process for getting a home ready for showing to buyers. Or tips on finding the right selling agent.

Provide “Pillar” Content – Part of attracting visitors and gaining new contacts is providing specific, high-quality content that is consider “pillar” content in the online marketing industry. Pillar content is something such as a helpful article or e-book that attracts more and more visitors. You might write an article on the top 100 websites for real estate searches, or write an informative e-book in downloadable PDF format that you can give visitors if they comply with a simple email contact request. Pillar content is what you can use to advertise and promote your website, and if done well, can bring in even more traffic through viral sharing and outside linking.

Gets Noticed by Search Engines – Your content should contain specific keywords and content that get noticed by search engines. Find out what your intended client is reading and researching on the internet. Then use those keywords and topics to write fresh and timely content that gets noticed by search engines who provide your website link to their customers.

Online marketing, like any marketing, takes trial and error. But having a sound strategy in place with your own website content gives you a step up in getting your site noticed.

One of the best ways of having your link bait distributed is through social media network. You must post your attractive content in as many social media networks and directories as possible. The idea here is to create a buzz about your content and to prompt people to share with others your unique content. This process is also known as seeding. You must try to reach to social news sites that are voted upon by the users. If your content gets a large number of votes, then it will elicit the interest of others too. You will be able to see your content in the first page of the news site when it becomes one of the most voted news item. It has been proved that news items in the front pages of the news sites get the most clicks. Your link bait will be viewed by hundreds of visitors and a certain percentage of visitors will click your website link and visit your website. Some of the popular sites where you can submit your news include but not limited to Digg, Reddit, Mixx, etc.

Yet another social media site that is becoming increasingly popular is Twitter. However, you can expect others to link to you only when you have some worthwhile stuff that others can link.

Link Bait Strategies

When you are using link baits, your intention is not only to make people link to you but also to make those who see your bait to click on the bait and visit your website or to vote for your news item, which will increase the popularity of the item you submit. It is not the social media sites that offer you the best links, they often come with nofollow attribute. The best links come from other internet users such as bloggers, news publishers and journalists. If the news item or the content you have submitted is of good quality, they will write about it and link to the source article.

Some of the best baits include the following:

Breaking News – this is one of the top baits. If you publish hot news, then you can ensure a vast traffic to your website. You can elicit a great interest in the social media sites as well as from the news communities. Though breaking news will attract a lot of traffic, they are not the best ones for getting back links.

Controversial Posts

By making controversial posts or by playing devils advocate you can attract a lot of attention to your posts. However, you must be very careful in creating such content to ensure that you do not get into hot waters through your posts and become unpopular through your posts.

Resourceful Posts

Resourceful posts not only get a great level of attention, they also bring in a large number of links to your website. You must make sure to create resources that are not time bound so that they will continue to bring more links to your website.

Humorous Posts

Funny posts have always been the favorite of many online users. Humorous posts have long life when compared to news items.

Ego Posts

You will be able to make popular community members to promote your content by making a mention of their names in your content in such a way to inflate their ego. You will certainly get links from the people whose egos you are boosting.

The most important aspect of link baiting is to create content that users can identify with, something that they can connect to; such content is sure to bring a great level of success in getting you the desired links for your website.

SEO success is not something that happens in one day.  It takes patience, deliberate research, and oftentimes a lot of good fortune, to make SEO work for the success of your real estate web site.  But that’s why it is important to choose a web niche and specific keywords that best pertain to your niche.

Diligence is the key factor when starting and growing a real estate web site.  Once you have decided on a niche for your real estate web presence, you need to continually work at it by updating content often, adding keyword rich content, and promoting that content frequently.

Choosing the right keywords for your real estate website content can be challenging, but when done correctly your SEO becomes better and better.  You could choose a few keywords which are highly competitive on search engines, such as “real estate listings” or “real estate prices”, and have success with those if you promote your content frequently.  When checking with Google Adwords you will find that both of those keywords have millions upon millions of returns.  Your ranking could be anywhere in the middle of all those returns.

But just think what happens if you narrow the scope of your SEO to a group of very specific keywords.  Say you choose “real estate Portland Oregon” as a keyword phrase.  Google now shows an average of just over 300,000 returns.  This offers a much better chance for your site to get noticed with diligent promotion.

Choose your keywords wisely and your SEO can be much improved.

Writing an article rich in real estate content keywords will help drive traffic to your real estate website, and enhance your visitors’ involvement in your real estate website. When your content shows up high on search results you become an expert and are chosen as one of the first clicks for a visitor.

How do I create real estate content with SEO?

It’s important to keep articles and blog posts between 300 and 500 words. Online web readers are impatient and you need to get their attention fast and get them through to the end of your important article. So keep it short.

Since you have short real estate articles and blog posts it is imperative that you determine a narrow topic for your article. Rather than a general article on shopping for real estate, you could narrow that focus to “Shopping for Homes with Your Children.”

Choose specific keywords and phrases that pertain to your topic. Include that keyword in the title when possible. Then write your real estate article and mention the keyword numerous times throughout. A good keyword density ratio is typically between 3% to 5%. That means a 500 word real estate article should have a specific keyword or words mentioned 15 to 25 times.

Great content should appear every day.  In fact, this keeps your real estate website audience tempted and checking back frequently.  But in addition to regular blog posts you need high content articles that are helpful, engaging, and those that offer extra benefit to the reader.

What are high content articles?  Here are a few standard suggestions of that that get readers and link backs:

How To

“How To” articles have been a staple of every print magazine on the newsstand.  You’ve seen the headlines, “How to Lose Weight Fast!” or something of that nature that engages a reader to buy the magazine and learn something.  Write “how to” content for your real estate website and you will find that more people actually want to learn what you know.

Lists

Articles with a special list are also very popular.  You may have seen web articles with a “Top 10 Real Estate Websites” list.  Do you want to be on that list?  Make a list of your own that readers would want to know about.  Your new traffic may rank you in the top 10 yet.

Definitions

You’ve heard of Wikipedia?  Definitions are hot on the internet.  On your real estate website create articles that go into detail about some aspect of real estate marketing, or real estate listing.  Again, readers like to learn.  Give them something to sink their teeth into.