Marketing | Realty Rankings

How to Achieve Ranking Success on Bing

Posted by Caleb King on Jul 13, 2011 Marketing

Your real estate website is likely optimized for Google and, while that’s smart, it’s also important to understand that Bing is now becoming a big player in the world of rankings. In fact, Bing is now accountable for 30 percent of all searches performed in the U.S. (through both Yahoo and Bing.com). With that said, [...]

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Structuring your Real Estate PPC Campaign

Posted by Caleb King on May 27, 2011 Marketing

Have you found the best PPC campaign structure for your real estate business? If you are setting up your PPC campaign, it is advantageous that you get it right the first time. Although there are many factors that will determine how your PPC campaign is structured, the truth is that your budgetary restraints are usually [...]

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Effective Ways to Track your Offline Marketing Efforts

Posted by Caleb King on May 16, 2011 Marketing

If you have a local real estate business, you may still rely heavily on offline advertising. Online advertising and marketing campaigns are typically easily tracked, thereby allowing you to gauge their overall success. But what about your offline marketing efforts? Your Offline Advertising Needs If you still market and advertise offline, there are a number [...]

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Is your Real Estate Website Ready to Launch?

Posted by Caleb King on May 12, 2011 Marketing

Are you ready to launch your new real estate website? You may think your website is planned, organized and ready to go, but you may be missing a number of things. The ultimate goal, of course, is to produce a quality website that is SEO friendly and appears high in the search results. But forgetting [...]

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A Closer Look at Google Places for Real Estate

Posted by Caleb King on May 4, 2011 Marketing

If you want to manage your real estate business presence on Google then you must get to know Google places. Google Places is a work of art, for business owners, as it allows people to use Google to find businesses all over the world – or in their neighborhood. Google Places help people from all [...]

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The Art of Writing Copy for Real Estate PPC Advertising

Posted by Caleb King on Apr 1, 2011 Marketing

Is writing ad copy for PPC (Pay-per-click) advertising really all that easy? For many writers, it may seem like it is, based simply on the fact that the text string length constraints simplify the process of writing good copy. However, writing good ad copy for search engine ads may not be as easy as it [...]

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How to Make 2011 the Year you Build your Brand

Posted by Caleb King on Mar 21, 2011 Marketing

Your real estate business is your brand, and your brand should be your number-one priority when strategizing for ways to build your business. This can be your year to watch your business soar; provided you have effective strategies in place to make it happen. There are a number of ways you can start the New [...]

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Using Citations to Facilitate your Real Estate Marketing Efforts

Posted by Caleb King on Oct 12, 2010 Marketing

Both large and small directories can be a great source for your real estate marketing efforts. There are many ways to find citation opportunities, and one of the best ways is to take a look at your competitors. Analyzing your Competition In short, one of the best marketing tools involves simply analyzing where your competitors [...]

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How to Create a Long-Lasting Real Estate Brand

Posted by Caleb King on Oct 1, 2010 Marketing

In order to achieve in the field of real estate you must consider the power of personal branding. Most of us realize that, in an effort to become successful in the real estate game, we must think about personal marketing. And the key to personal marketing is our real estate brand. Many of today’s top [...]

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How Google is Destroying Your Press Release SEO

Posted by Caleb King on Jul 19, 2010 Marketing

Real estate agents and brokers are constantly looking for ways to promote their business and services. One good way has always been to send a press release whenever a bit of good news happened. For example, if you received a new professional endorsement, recently joined the ranks of Realtors, or made the $1 million sales [...]

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