Posted by Caleb King on Jul 13, 2010 Marketing
Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen. Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, [...]
Posted by Caleb King on Jun 25, 2010 Marketing
On rare occasions a real estate agent has an easy time in procuring clients and seeing the process swiftly to fruition. Infrequently a prospective property owner make a cold call to an agent and hire them as their listing agent., and very rarely will a home be sold to the first prospective buyer. While these [...]
Posted by Caleb King on May 21, 2010 Marketing
Search engine optimization (SEO) is a complex business. Real estate SEO has its own quirks, tricks, and strategies that make it more effective. If you are attempting to build an internet presence through online marketing, don’t leave your SEO in the hands of general SEO “experts.” You need a qualified SEO service that serves your [...]
Posted by Caleb King on May 12, 2010 Marketing
The real estate industry is filled with ups and downs, trials and tribulations, victories and frustrations. When it comes to online marketing for your real estate business there are ways you can gain more business through successful marketing and promotion techniques, and ways you can fail through improper, outdated, or untested marketing efforts. Marketing your [...]
Posted by Caleb King on Apr 5, 2010 Marketing
For many real estate agents, one of the biggest decisions to make is whether to remain a solo agent or get help. As a real estate agent, you have likely heard both the pros and cons of both sides, so it is likely a matter of what works for you and your career. Although there [...]
Posted by Caleb King on Mar 29, 2010 Marketing, Social Media
Leave it up to Google to introduce the next best thing in internet marketing. Called Google Buzz, this social media spin-off of sorts will soon begin appearing in about one percent of Gmail user accounts. The rest of the Gmail community, according to Google, can expect to receive Google Buzz shortly thereafter. So, what is [...]
Posted by Caleb King on Nov 19, 2009 Marketing
All those who have been in the marketing industry will know what USPs or Unique Selling Proposition means. This term was coined by Tosser Reeves in 1950s. Unique Selling Proposition market the core concepts or features of a business with the intention of creating a superior brand in the minds of the consumers. This has [...]
Posted by Caleb King on Apr 22, 2009 Marketing
As your business is receding into this recession, it is but natural for you to scurry for shelter from this setback. Buyers are definitely dwindling out but who says the real estate industry has become the Sahara desert. There are definitely people out there who have new houses to buy and homes to build. You [...]
Posted by Caleb King on Mar 9, 2009 Marketing
Do you want quantifiable results with your online real estate marketing? This may be achieved by utilizing one of the sure-fire SEO strategies of pay-per-click, or PPC. PPC marketing works because you set up and create short ads that only appear when certain keywords are searched or used. You determine the specific keywords and phrases [...]
Posted by Caleb King on Jan 9, 2009 Marketing
Many individuals are wondering how they can go about building referrals that are natural for their business, keeping individuals coming back to their site, getting more attention from the media and having more web credibility all at the same time. For those of you who are wondering how to do the above, you will need [...]