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	<title>Realty Rankings</title>
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	<lastBuildDate>Tue, 17 Aug 2010 15:29:55 +0000</lastBuildDate>
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		<title>The plain vanilla mortgage comes back with a bang</title>
		<link>http://www.realtyrankings.com/the-plain-vanilla-mortgage-comes-back-with-a-bang.htm</link>
		<comments>http://www.realtyrankings.com/the-plain-vanilla-mortgage-comes-back-with-a-bang.htm#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:29:55 +0000</pubDate>
		<dc:creator>neilwilliams2009</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[city real estate]]></category>
		<category><![CDATA[mortgage]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1258</guid>
		<description><![CDATA[The Obama administration ha simplified the mortgage process by re-introducing the plain vanilla mortgage in the real estate market. ]]></description>
			<content:encoded><![CDATA[<p>Plain vanilla mortgage is back with a bang! A year ago Obama administration had set out its goals for financial reform. Among the many aspired goals, one was that lenders should offer “plain vanilla” loans to prospective real estate buyers. The definition of plain vanilla <a title="http://www.mortgagefit.com/" href="http://www.mortgagefit.com/">mortgage</a> is not as simple as it sounds. It includes not only 30 year fixed rate mortgages but also hybrid ARMs. A plain vanilla mortgage generally amortizes in 30 years or less and can be fully documented with reasonable interest rates and fees.</p>
<p>The Senate had tossed out the existence of plain vanilla mortgages but a form of it still exists. After the passing of the bill from the House-Senate lenders require to offer plain vanilla products to prospective home buyers and offer them straightforward pricing. A new regulatory agency would require all providers to offer these products to homebuyers notably besides whatever other lawful products they choose to offer.</p>
<p>The Obama administration actually has proposed a reform of banking regulations that would shove consumers into taking fewer risks when they borrow. The new regulation also demands financial disclosure documents to be made simpler and easier to understand. These new rules adopted by the administration would push mortgage companies to compete on interest rates and prices rather than on variety of loan program types.</p>
<p>The Obama administration has proposed creating a Consumer Financial Protection Agency or CFPA. Right now the states regulate the mortgage brokers, savings and loan are regulated by another agency and national banks and mortgage lending institutions are regulated by others. The Federal Reserve oversees one set of disclosures when you apply for a mortgage and the HUD oversees another. The CFPA is formed to monitor all these disclosures under its wide coverage.</p>
<p>The new agency defines the plain vanilla home loans that include adjustable rate mortgages. Lenders who will offer such loans to prospective homebuyers will have to follow some rules. They have to ask for full income documentation, collect the escrow from taxes and insurance, make monthly payments quite predictable and cannot charge penalties on prepayment. These plain vanilla mortgages are very simple to get but it is not that lenders will no more offer complex loans. It is just that the borrowers have to cross some obstacles to obtain them.</p>
<p>Ultimately it will be more commonly seen that the big banks will use plain vanilla mortgages. Most borrowers will also go for such a home loan because of the simplicity in the procedure of getting it as well as in the documentation. The Obama administration wants to ensure that the new structure does not in any way stifle innovation or increase the costs for consumers in getting a mortgage.</p>
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		<title>Once again ‘Do Hard Money’ demonstrates itself in online hard money loans</title>
		<link>http://www.realtyrankings.com/once-again-%e2%80%98do-hard-money%e2%80%99-demonstrates-itself-in-online-hard-money-loans.htm</link>
		<comments>http://www.realtyrankings.com/once-again-%e2%80%98do-hard-money%e2%80%99-demonstrates-itself-in-online-hard-money-loans.htm#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:29:37 +0000</pubDate>
		<dc:creator>alicegreen91</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Hard Money]]></category>
		<category><![CDATA[Hard Money Lenders]]></category>
		<category><![CDATA[Hard Money Lenders USA]]></category>
		<category><![CDATA[Hard Money Loans]]></category>
		<category><![CDATA[Online Hard Money Loans]]></category>
		<category><![CDATA[Private Money]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1262</guid>
		<description><![CDATA[Online Hard Money Loans are the best choice for real estate investors now a day. We may divide hard money lenders into different categories based upon their financial pool or the way they deal with their borrowers and their outlined terms, conditions and policies. At first place if we talk about their financial pool hard [...]]]></description>
			<content:encoded><![CDATA[<p>Online Hard Money Loans are the best choice for real estate investors now a day. We may divide hard money lenders into different categories based upon their financial pool or the way they deal with their borrowers and their outlined terms, conditions and policies. At first place if we talk about their financial pool hard money lender could be a guy that has $100,000 who is willing to lend it or could be a company that is multimillion dollar company that has money to lend so hard money lenders.</p>
<p>There is another way in which we can categorize hard money lenders and that is based upon their outlined terms, conditions and policies. If hard money lenders won’t give you specifications about their term, conditions and policies, and say we just have to check the property out or we take things on case by case scenario stay away from that. If they are giving answers like we will just have to see or we take that on a cases by case basis or it just depends on the neighborhood; such kind of answers mean that they are emotional hard money lenders. They are making decisions based upon emotion not making decisions based upon logic</p>
<p>On the other hand there are logical hard money lenders just like us at Do Hard Money who have clearly outlined terms, conditions and policies on their professionally maintained website. We clearly define the areas for which we serve. We have openly published all our expertise and areas of interest for hard money lending. We principally fall ourselves in a defined category of<strong> <a href="http://www.dohardmoney.com/">Online Hard Money Loans</a></strong>.<strong> </strong>The list is open to the public, everybody sees it that there is not some way that they can change overnight, it’s widely available, it is widely accepted that you know the areas we are willing to serve.</p>
<p>And most important of all we are going to evaluate assets based upon established guidelines and also including our flow charts, and underwriting criteria that are put together and we are going to lend based upon the value of the property not based upon the individual.</p>
<p><strong>About <a href="http://www.dohardmoney.com/">Do Hard Money</a>: </strong></p>
<p>Do Hard Money has been in business for over 6 years. Company provides short-term hard money loans to real-estate investors on asset based analysis. The maximum loan amount is up to $250,000 and duration may vary from two to eight months depending upon the need of the borrower (s). Do Hard Money can be contacted by phone at 801-468-1000 begin_of_the_skype_highlighting              801-468-1000      end_of_the_skype_highlighting, by e-mail at <a href="mailto:info@dohardmoney.com">info@dohardmoney.com</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>RentalCashBack</title>
		<link>http://www.realtyrankings.com/rentalcashback.htm</link>
		<comments>http://www.realtyrankings.com/rentalcashback.htm#comments</comments>
		<pubDate>Sun, 15 Aug 2010 20:43:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1245</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>FindCre</title>
		<link>http://www.realtyrankings.com/findcre.htm</link>
		<comments>http://www.realtyrankings.com/findcre.htm#comments</comments>
		<pubDate>Sun, 15 Aug 2010 20:41:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1242</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Real Estate Guest Posts Are Great For Rankings</title>
		<link>http://www.realtyrankings.com/why-guest-posts-are-great-for-rankings.htm</link>
		<comments>http://www.realtyrankings.com/why-guest-posts-are-great-for-rankings.htm#comments</comments>
		<pubDate>Fri, 30 Jul 2010 17:21:27 +0000</pubDate>
		<dc:creator>brandy</dc:creator>
				<category><![CDATA[Guest Blogging Guide]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[guest blogging]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1184</guid>
		<description><![CDATA[As a real estate agent or broker you know the value of publicity and promotion. Getting your name out to the public and building your brand is important if you are to create and maintain a successful business. And blogging is one element to helping you build your brand. While creating a blog for your [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1237" src="http://www.realtyrankings.com/wp-content/uploads/2010/07/guest-blogging-300x225.jpg" alt="" width="300" height="225" />As a real estate agent or broker you know the value of publicity and promotion. Getting your name out to the public and building your brand is important if you are to create and maintain a successful business. And blogging is one element to helping you build your brand.</p>
<p>While creating a blog for your website and writing regular posts can help your site improve its SEO rankings, you can do even more by writing guest blog posts for other websites. Here’s why:</p>
<p><strong><em>Create backlinks to your website</em></strong> – A high ranking with a major search engine usually involves the consideration of backlinks within the search algorithm. Backlinks are links to your website from other websites. The more popular the website on which your link is found, the more weight it carries in SEO. Your guest posts with a link to your website can certainly help improve your own website’s SEO.</p>
<p><strong><em>Exposure for your website</em></strong> – When you write a guest blog post and it is published on another site, you have the potential to reach a new readership that you might not have accessed otherwise. Those new readers who find your guest post interesting may want to visit your website, and the more traffic you get, the better your ranking will be with search engines. Don’t forget to invite people to take a closer look at you and your website.</p>
<p>How do you become a guest blogger?</p>
<ul>
<li><em>Advertise your services</em> – Use your      own blog or website to advertise yourself as a guest blogger.</li>
</ul>
<ul>
<li><em>Search for Blogs</em> – Do a Google search      for real estate websites and blogs that are within your industry or      specialty field. The ones that come out on top are likely highly ranked      with search engines and could be juicy choices for guest blog posts.</li>
</ul>
<ul>
<li><em>Make a pitch</em> – When you find other      real estate blogs that you like and are respected, send them an email with      a blog topic idea and offer yourself as a guest blogger to write it.      Remember, choose web sites that have high SEO rankings.</li>
</ul>
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		<slash:comments>6</slash:comments>
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		<title>Real Estate Most Effective Operation System</title>
		<link>http://www.realtyrankings.com/real-estate-most-effective-operation-system.htm</link>
		<comments>http://www.realtyrankings.com/real-estate-most-effective-operation-system.htm#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:27:14 +0000</pubDate>
		<dc:creator>Marlo</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Bulk REO]]></category>
		<category><![CDATA[REOS]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1225</guid>
		<description><![CDATA[In all professional sports today, a championship team utilizes decisive strategies to accomplish victory. Although being victorious or being a winner is no easy walk in the park, it demands meticulous and precise actions. For example, when a football teams wins the super bowl championship, the team had to execute the right action(s) at the [...]]]></description>
			<content:encoded><![CDATA[<p>In all professional sports today, a championship team utilizes decisive strategies to accomplish victory. Although being victorious or being a winner is no easy walk in the park, it demands meticulous and precise actions. For example, when a football teams wins the super bowl championship, the team had to execute the right action(s) at the right time to achieve the ultimate victory. The purpose of this blog is to describe how RE professionals can meet the demands of buyer(s) and illustrate how applying certain operational management tools create the foundation for success. Therefore, BMI Investment Capital will share exclusive and useful insight on this particular topic to assist RE professionals with the closing of RE transaction(s).</p>
<p>With any successful organization(s), there is a specific system that is duplicated continuously that givens way to that organization(s) bottom-line. All fortune 500 companies use well designed but simplistic system that manage the operation of the business and guarantee a competitive edge within there given industry. With that said, BMI Investment Capital understands the critical role of operation and applies the core concepts of the best management practices. Planning, Organizing, Leading, Controlling, and Measuring is the ever flourishing operational blueprint that all successful organization(s) exercise. Ultimately, when an organization systemizes their operation using best management practices, this aligns the day- to-day tasks with the organization goals.</p>
<p>In conclusion, the purpose of this blog was to describe how RE professionals can meet the demands of buyer(s) and illustrate how applying certain operational management tools will create a solid foundation for success. BMI Investment Capital understands the value of a well designed system that is easily duplicated as the chief component that all successful organizations implement for success. Planning, Organizing, Leading, Controlling, and Measuring are exceptional tools to manage an effective system for the day-to-day operations of any business. Most importantly, the best recommendation to any new RE professional is to exercise common sense and close attention to details. In essence, when using these tools correctly, this will ensure the successful closing of any RE transaction(s). Visit our core website: http://www.bminewbulkreoproperties.com/ or call us (800)903-5956</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Guide to Branding Yourself Online</title>
		<link>http://www.realtyrankings.com/kathleenbuildrealestateresults-com-the-guide-to-branding-yourself-online.htm</link>
		<comments>http://www.realtyrankings.com/kathleenbuildrealestateresults-com-the-guide-to-branding-yourself-online.htm#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:06:29 +0000</pubDate>
		<dc:creator>brandy</dc:creator>
				<category><![CDATA[Authors]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1190</guid>
		<description><![CDATA[How do your clients and prospects choose you? Why should they call you over another agent? With hundreds of agents working in your same area why are you the most qualified? Your brand as a real estate agent or broker is how prospective clients and buyers view you as a professional. Branding is not just [...]]]></description>
			<content:encoded><![CDATA[<p>How do your clients and prospects choose you? Why should they call you over another agent? With hundreds of agents working in your same area why are you the most qualified?</p>
<p>Your brand as a real estate agent or broker is how prospective clients and buyers view you as a professional. Branding is not just a trade name or a logo, rather, it is the ability to recognize a name, and the reputation of quality behind it.</p>
<p>Here are a few tips that you should use in your branding efforts online:</p>
<p><strong><span style="text-decoration: underline;">Always use a professional portrait</span></strong> – Your photo is your business icon. Potential buyers and clients will call real estate professionals that they trust, and that trust starts with a likable photo. Be sure you get yours done in a professional studio, with hair and makeup styling if necessary. The face you present to the world should be the face of trust and confidence.</p>
<p><strong><span style="text-decoration: underline;">Highlight your differentiation</span></strong> – Like any business, you must emphasize what sets you apart from the competition, also known as the Unique Sales Proposition. What are your differential factors? Do you specialize in condos? High-end luxury homes? Does your record back a 90 day or less closing? Be sure your branding tells prospects why they should choose you.</p>
<p><strong><span style="text-decoration: underline;">Get a professionally designed website</span></strong> – The website you use to advertise your real estate services and listed properties must work on the highest levels. Easy navigation. Fast loading. Proper listing views, tours, and information. If you can’t do this yourself, hire a professional web designer.</p>
<p><strong><span style="text-decoration: underline;">Write articles</span></strong> – Part of good real estate agent branding is becoming known as an expert or specialist. Try publishing a blog with your website with helpful articles. It is also advisable to guest blog for other important websites.</p>
<p><strong><span style="text-decoration: underline;">Post online seminars</span></strong> – Another way to gain exposure as an expert is to produce informational seminars. YouTube is a great place to post your short informational video about special niche topics in real estate.</p>
<p><strong><span style="text-decoration: underline;">Social network standing</span></strong> – And finally, you must have a social network presence as part of your branding. At popular sites like Twitter, Facebook, and others, you get valuable exposure, gather contact lists, and have a place to gain valuable leads.</p>
<p>www.buildrealestateresults.com -  kathleen@ buildrealestateresults.com</p>
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		<item>
		<title>How Google is Destroying Your Press Release SEO</title>
		<link>http://www.realtyrankings.com/how-google-is-destroying-your-press-release-seo.htm</link>
		<comments>http://www.realtyrankings.com/how-google-is-destroying-your-press-release-seo.htm#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:42:51 +0000</pubDate>
		<dc:creator>brandy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1181</guid>
		<description><![CDATA[Real estate agents and brokers are constantly looking for ways to promote their business and services. One good way has always been to send a press release whenever a bit of good news happened. For example, if you received a new professional endorsement, recently joined the ranks of Realtors, or made the $1 million sales [...]]]></description>
			<content:encoded><![CDATA[<p>Real estate agents and brokers are constantly looking for ways to promote their business and services. One good way has always been to send a press release whenever a bit of good news happened. For example, if you received a new professional endorsement, recently joined the<a href="http://www.realtyrankings.com/community"> ranks of Realtors</a>, or made the $1 million sales club, it was simply time to send a press release.</p>
<p><img class="alignright size-full wp-image-1220" src="http://www.realtyrankings.com/wp-content/uploads/2010/07/pressrelease.jpg" alt="" width="500" height="300" /></p>
<p>By sending a press release you had the potential to gain additional exposure from new sources. Whether it be from radio, TV, or print, the more exposure you got the better chance you could increase your business.</p>
<p>Print media who picked up and liked your press release would likely either run the information in the release, or contact you for an interview. The additional benefit from print media, especially those online, was the backlink potential to your website from the publication of your press release.</p>
<p>But recently in the United Kingdom, Google has bared its fangs at the linking process of major online news publications. Through the natural selection process of consumer demand, newspapers have been forced to shut down much of their paper distribution and create a news website where readers are picking up most of their news nowadays. But to pay the bills and to keep their website content free to readership, newspapers have practiced selling ads and accepting paid links for their article pages.</p>
<p>This practice of selling links is frowned upon by the search giant, Google. According to Google, links on another site to your website should be legitimate, not paid. Google blogger, Matt Cutts, says about the practice:</p>
<p>“Whether the paid links are in an “advertorial” or somewhere else on the page, that would violate our quality guidelines and Google would take action on those violations, both so that the link buyers wouldn’t benefit and so that the link sellers wouldn’t be trusted in the future by Google.”</p>
<p>Unfortunately this process of selling links has landed newspapers in hot water. Thus, they are removing these links to stay in good graces with Google. And, unfortunately, press release links seem to be categorized as a “paid” link and are also being removed. If this is true and Google continues to demand and enforce press release links to be removed from online news sources, real estate agents will have a much more difficult time indeed with public relations SEO.</p>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Why Sellers Need Internet Exposure</title>
		<link>http://www.realtyrankings.com/why-sellers-need-internet-exposure.htm</link>
		<comments>http://www.realtyrankings.com/why-sellers-need-internet-exposure.htm#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:27:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1192</guid>
		<description><![CDATA[Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen. Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, [...]]]></description>
			<content:encoded><![CDATA[<p>Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen.</p>
<p><img class="alignright size-full wp-image-1217" src="http://www.realtyrankings.com/wp-content/uploads/2010/07/internet-hb.jpg" alt="" width="300" height="300" /></p>
<p>Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, walking, and handing out of brochures and business cards in order to drum up business and make a sale. However, the internet changed how real estate professionals get exposure and ultimately get listings.</p>
<p>Here are a few reasons internet exposure is essential:</p>
<p><strong><span style="text-decoration: underline;">Buyers are shopping online</span> </strong>– Home buyers are shopping for homes online now more than ever. 87% of home buyers start with internet listings, up from about 70% in 2005. Will they find your listings?</p>
<p><strong><span style="text-decoration: underline;">Web Site</span> </strong>– A professional web site with your realty background and listed properties is mandatory. This works not only as your online business card, but also as a digital brochure for each of your listed properties. This is the place where a property seller may choose you as their listing agent, and a home buyer will call you for a home viewing.</p>
<p><strong><span style="text-decoration: underline;">Agent SEO</span></strong> – Home buyers (and sellers) will most likely find you from a query performed through a major search engine. Will your name be among the search results? The more you practice and perform optimization of your website and your services online, the better chance you will be at or near the top of search results.</p>
<p><strong><span style="text-decoration: underline;">Internet advertising</span></strong> – SEO is part of a successful internet exposure strategy, but paid advertising will help get even more exposure. Real estate agents can use pay per click advertising, banner ads, and other paid advertising on other websites to drum up leads,</p>
<p><strong><span style="text-decoration: underline;">Gather leads</span></strong> – Selling agents don’t sit by the phone waiting for a home seller to call them. An agent must find leads and convince a seller that he or she is the agent for them. Through the internet you will be able to drum up leads from sellers who are shopping around for a selling agent.</p>
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		<title>How Social Networks Can Increase Your Online Exposure</title>
		<link>http://www.realtyrankings.com/how-social-networks-can-increase-your-online-exposure.htm</link>
		<comments>http://www.realtyrankings.com/how-social-networks-can-increase-your-online-exposure.htm#comments</comments>
		<pubDate>Mon, 28 Jun 2010 14:33:44 +0000</pubDate>
		<dc:creator>brandy</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.realtyrankings.com/?p=1194</guid>
		<description><![CDATA[Is Facebook more than just a way to stay in touch with family and friends? Is Twitter productive or a waste of time? Social media was formed and built more with the intention of keeping in touch and building a personal network, but commercial businesses have realized the benefits of a social media presence as [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-1211" src="http://www.realtyrankings.com/wp-content/uploads/2010/06/link-building1.jpg" alt="" width="321" height="258" />Is Facebook more than just a way to stay in touch with family and friends? Is Twitter productive or a waste of time? Social media was formed and built more with the intention of keeping in touch and building a personal network, but commercial businesses have realized the benefits of a social media presence as well.</p>
<p>Real estate agents, too, can gain much exposure and status through social media. There are literally dozens of social media sites, and new ones popping up every day. By developing a social media strategy for your real estate business and choosing the sites that suit your needs and interests, you can improve your online presence.</p>
<p>Have you ever been to a cocktail party, or even to a networking conference? You probably met new people, exchanged opinions, and even gave out a few business cards, right? That’s a boiled down version of what social networking can do for your real estate business and exposure. It gets you in touch with people who are interested in what you do and what you have to say.</p>
<p><strong>Twitter for Real Estate Agents</strong></p>
<p>Twitter is a microblogging social media site. With a simple account you can post updates in 140 characters or less. That’s about a sentence or two. But you don’t have to say much. Write a short teaser sentence and a link to your latest blog post. Provide a link to your latest online listing. Gather followers through Twitter and the information you share can build your exposure not only to them, but potentially to their followers, etc.</p>
<p><strong>How Facebook Can Benefit Real Estate Agents</strong></p>
<p>Facebook has proven to be a tremendous benefit to businesses. <a href="http://www.facebook.com/realtyrankings">Facebook</a> allows commercial enterprises to create a free “fan” page. You can upload photos, write a detailed profile about yourself and your services, and include links to your website, blog, and listings. Encourage your clients and web visitors to follow you. Find others on Facebook who might benefit from your services. Then use your Facebook fan base to share your expertise and build your online reputation and exposure.</p>
<p>Social media doesn’t have to be difficult, but it does take effort to build a community and a following, keep regular updates, and monitor your results.</p>
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