Leave it up to Google to introduce the next best thing in internet marketing.

Called Google Buzz, this social media spin-off of sorts will soon begin appearing in about one percent of Gmail user accounts. The rest of the Gmail community, according to Google, can expect to receive Google Buzz shortly thereafter.

So, what is Google Buzz and what can it do for your real estate business?

Google Buzz, which features a social media outlet, is part of Gmail. There are currently approximately 150 million Gmail users that may jump into the Google Buzz ring. If you are a real estate professional, the numbers are quite impressive, considering the Internet leads you can snag as a result.

Many industry experts expect Google Buzz to eventually integrate with Facebook, thereby opening up the flood gates in terms of users. There are currently over 400 million Facebook users.

How does Google Buzz work with my Gmail account?

A small tab in an individual’s Gmail account will take users directly to Google Buzz. Once inside Google Buzz, users can post and read, updates, photos and videos. Your “friends” in Google Buzz are the 40 people you communicate with most frequently in Gmail and Gchat.

Does Google Buzz work with other channels?

Yes! You can communicate with Flickr, Picasa and You Tube in Google Buzz. You can even pull in tweets from Twitter, although you can’t send your Buzz updates onto Twitter and other social networks.

How do you send private updates to your Google Buzz followers?

Your real estate private updates are immediately sent off to your Buzz followers, or you may choose just a select group. Real estate professionals may find this feature quite attractive, as you can sort your clients into particular categories and then send Google Buzz updates to only those followers that apply to your message (buyers vs. sellers, for example).

What about sending public updates?

Public updates are immediately posted to your Google Profile and are indexed for Google Search. How’s that for getting your word out to the masses?

The word is that Google Buzz may become quite useful for Internet marketing purposes, provided it evolves into a social media site that communicates with Facebook, Twitter and LinkedIn.

Tags: Google Buzz, Marketing