Think you know all there is to know about Google PPC Quality Score? Think again. There are many myths and misunderstanding when it comes to quality score, including how they are determined and calculated.
Let’s break down the basics of your PPC quality score using some of the most commonly asked questions:
Do I have more than one quality score?
Yes! What many people don’t realize is that there are actually three different quality scores: the search quality score, the display quality score, and the landing page quality score.
The search quality score is determined using the historical CTR of the keyword on Google, the account history, and how the keywords relate to the ads in the ad groups.
The display quality score is determined by taking into consideration both the automatic placements and the managed placements. Other factors taken into consideration include the performance of the ads on the particular sites in the past and the performance of ads found on similar display network sites, among others things.
The landing page quality score is determined using factors such as load times, anchor text, page content, and the ease at which one can navigate the page.
Does my search quality score affect my display quality score?
No. Each score is calculated on its own and doesn’t affect the other score. In other words, they are completely independent of one another when it comes to scoring.
How is my quality score calculated?
The quality score is calculated on three levels, including the account level, the ad level and the keyword level. In other words, the quality score is a combination of the keyword and the specific ad.
Can deleting keyword terms in AdWords lower my quality score?
No, your quality score and historical performance are not affected by any deleted keyword terms. In short, you can delete keyword terms to clean up your advertising interface without fear of it affecting your quality score.
Do exact matches change my quality score?
No, Google measures quality score, but not because of match type. In other words, if you want to change match types, you won’t have to worry about hurting your quality score.
