One of the most important strategies in link building is sending link requests. It can be considered both a science and an art. When you are drafting your link request mail, you need to take into consideration the following factors:
The first factor revolves round the reinforcement value. By linking to your website how would the linking website benefit? After all everyone wants to know “what’s in it for me?” By linking to your website, your link partner should benefit in any one of the following ways.
Recognition – By linking to your website, will your linking partner get any special recognition? Is your website part of the top 10 or top 100 lists in your niche? Such websites will get their links much faster.
Resource – Does your website provide useful information? Will it be a useful resource to the linking partner and to the visitors of the linking partner’s website? You will have a good reason to link to a website that offers exclusive information that is related to the concerned niche.
Association – What is the association value in linking to you? Are you a member of any of the online consortiums, any directory of businesses, etc? This will make more sense to link to your link partners to have an affiliation with your website.
Reciprocation – Will your linking partner get a link back to their website and if yes, will your link be of any value to them? How relevant is your website to the linking partner and his or her niche? It makes more sense if two real estate portals to link to each other. This will facilitate easy sharing of knowledge and information on the real estate industry belonging to a particular region.
Besides the above factors on the benefits your linking partner will get by linking to you, there are other influencing factors such as Action, Interest, Desire, Attention, etc.
Your link request emails should be very carefully drafted so that you will be able to get the desired results out of your efforts.
Grabbing the attention – You must remember that the webmaster that you are contacting will be getting a number of similar mails like the one you are sending to request your mail. Unless you get their attention, it is not going to work because they will not have the time to review all the link request mails that they get. Here are few tips that will help you grab the attention of your prospective linking partner.
• Make sure to use the name of the person you are contacting and not just their designation.
• Make your mails sound interesting and not the regular template based email that you copied from one of the link requests that you received.
• Let your subject line, starting paragraphs and closing lines be striking enough to get their attention.
It is not enough to get the attention but it is even more crucial to get their interest to read through the entire mail. Every one likes to know how they can benefit from your mail so put that first. Make them feel important and special in your link request. Do not try to write elaborately about your services and features of your services.
Creating the Desire to Link
Your request mail should create the desire to link to your website. To do that you should now what they want and giving them exactly that. It can be an eBook, newsletter or even an RSS feed that they want others to subscribe to and before contacting them subscribe to those. This will influence them to return the favor.
Tell them the benefits of linking to your website especially how beneficial it will be for their website visitors.
Make Them Take Action
The idea of your link request mail is not to send a thought provoking message that will make them think but they need to act right away. So provide them with the code to link to your website and ask them to send their code to reciprocate their link.
The next time you draft a link request, incorporate all the above factors and you will certainly see better conversion rates.