How do your clients and prospects choose you? Why should they call you over another agent? With hundreds of agents working in your same area why are you the most qualified?
Your brand as a real estate agent or broker is how prospective clients and buyers view you as a professional. Branding is not just a trade name or a logo, rather, it is the ability to recognize a name, and the reputation of quality behind it.
Here are a few tips that you should use in your branding efforts online:
Always use a professional portrait – Your photo is your business icon. Potential buyers and clients will call real estate professionals that they trust, and that trust starts with a likable photo. Be sure you get yours done in a professional studio, with hair and makeup styling if necessary. The face you present to the world should be the face of trust and confidence.
Highlight your differentiation – Like any business, you must emphasize what sets you apart from the competition, also known as the Unique Sales Proposition. What are your differential factors? Do you specialize in condos? High-end luxury homes? Does your record back a 90 day or less closing? Be sure your branding tells prospects why they should choose you.
Get a professionally designed website – The website you use to advertise your real estate services and listed properties must work on the highest levels. Easy navigation. Fast loading. Proper listing views, tours, and information. If you can’t do this yourself, hire a professional web designer.
Write articles – Part of good real estate agent branding is becoming known as an expert or specialist. Try publishing a blog with your website with helpful articles. It is also advisable to guest blog for other important websites.
Post online seminars – Another way to gain exposure as an expert is to produce informational seminars. YouTube is a great place to post your short informational video about special niche topics in real estate.
Social network standing – And finally, you must have a social network presence as part of your branding. At popular sites like Twitter, Facebook, and others, you get valuable exposure, gather contact lists, and have a place to gain valuable leads.
www.buildrealestateresults.com - kathleen@ buildrealestateresults.com
