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Keyword Market Research
Who are your customers? What type of clientele do you want visiting your real estate website? How do you attract them? You can tell a lot about internet clientele by the words they use to search the topics that are of interest to them. With the right research you can find what they are searching for and put those keywords in your content.
For your real estate website to succeed, it is important to know what keywords work best for the topics and content that you provide. Do you specialize in real estate listing? Do you offer help for home shoppers? Do you cater more toward agents or investors?
Search for and look at other real estate websites that are similar to yours. Do you notice any particular words or phrases used frequently throughout the site? Jot those down.
You can also use web tools that provide you with suggestions on keywords and phrases. Tools like Wordtracker and Google AdWords are great references. Simply type in a few often-searched keywords and they will provide you with a list of hundreds of alternate suggestions that relate to those keywords.
Often these types of keyword services require a fee, but the small fee can be well worth the price for finding the right keywords, which in turn generate large amounts of search traffic to your real estate website. Google AdWords is one of the free keyword analyzing tools that is easy to use. You can simply type in a keyword or phrase and, voila! Your result is a list of alternate words and phrases with numbers of the average search volume, as well as advertiser competition for that keyword.
You can also use similar websites to generate keyword ideas. Simply choose the “website content” option on Google AdWords, enter the website address, and you get a return of keywords most used on the site and lists of related keywords.
Once you begin to really know what your clientele is searching for you will be able to create SEO content that really stands out as it will be infused with appropriate keywords. Happy keyword hunting!
Tags: Keyword Market Research
September 21st, 2008 at 12:06 pm
I agree with everything you said. While it’s annoying that you can’t just write what you want to write, utilizing the right keywords with the right amount of frequency really will help drive more traffic to your site. AdWords is a great tool; I use it often to find out what people are searching for.
October 5th, 2008 at 11:39 pm
Is there a seo tool that I can use to find where I rank for certain terms.
I know I can just key it into google. But I am looking for a tool that i can make a list of works and it spits out the rank.
October 6th, 2008 at 3:55 pm
Hey Dena
You are definitely doing it the loooooong/hard way. A tool that I like to use is a tool that Aaron Wall developed, Rank Checker. Here is a link to where you can get the free download. You’ll also need to use firefox.
http://tools.seobook.com/firefox/rank-checker/