You can and should take advantage of the possibilities of using Search Engine Optimization (SEO) in your real estate web site to build great success with your online presence. SEO is becoming a useful and profitable scientific method to direct internet traffic to your site. With more traffic you have greater profit potential with monetization or marketing goals.
SEO success is not something that happens in one day. It takes patience, deliberate research, and oftentimes a lot of good fortune, to make SEO work for the success of your real estate web site. But that’s why it is important to choose a web niche and specific keywords that best pertain to your niche.
Diligence is the key factor when starting and growing a real estate web site. Once you have decided on a niche for your real estate web presence, you need to continually work at it by updating content often, adding keyword rich content, and promoting that content frequently.
Choosing the right keywords for your real estate website content can be challenging, but when done correctly your SEO becomes better and better. You could choose a few keywords which are highly competitive on search engines, such as “real estate listings” or “real estate prices”, and have success with those if you promote your content frequently. When checking with Google Adwords you will find that both of those keywords have millions upon millions of returns. Your ranking could be anywhere in the middle of all those returns.
But just think what happens if you narrow the scope of your SEO to a group of very specific keywords. Say you choose “real estate Portland Oregon” as a keyword phrase. Google now shows an average of just over 300,000 returns. This offers a much better chance for your site to get noticed with diligent promotion.
Choose your keywords wisely and your SEO can be much improved.
Yes it is a very good idea to specialize when looking at the keywords you want to show up for in the search engines.
I agree with jim and the blog poster. It does take time and you need to study what keywords you are going after.
Struggling with the keywords and what works. Some more advice would be useful. I have a Koh Samui Real Estate website. This is a Thailand tropical island. Pleased if you can review my website and keywords.
I think one of the most important things you mentioned is that optimization takes time. Many people throw a couple bucks and an hour or two into the process and wonder why they’re barely scratching page 101.
It’s definitely a great idea to target long-tail words first.
Long tails are where it is at. I try to go after all of them. I have several other ideas i will be putting on my websites in the coming month to drill down even farther. I want to show up everywhere. My Comp owns this blog so i cant post my ideas.
True, long tail traffic is great, but having both types of traffic is even better
Admin,
If I write a page that is geared toward New Jersey real estate and Trenton real estate, should I spell out “real estate” in both? I was also told that putting the same keyword more than once in your keyword section is frowned upon by search engines.
Funny I’m working right now on a new keyword that looks to get decent traffic that doesn’t seem to have a lot of competion – I think there are terms out there where you might be able to rank for quickly without too much effort – just need to do the research.
@ Scott, as long as the content appears natural your fine. IMO your rankings are 90% based on your off page factors anyways.
For instance today I searched real estate SEO. I was shocked to see this site rankings on the first pages, especially since I really don’t work on it. To busy working on sites that make me money
However, I noticed metroseo.com which has its title tag and most of its content related to Chicago seo, however it still ranks on page one. Why?? Its 90% about the off page factors IMHO.
@ Carolyn – Very true some of our best traffic comes from subdivision and low competition keywords. This type of traffic also has a much better conversion to sells ratio than our main cit real estate keywords, by far.