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Real Estate Blogging 101 – Let’s Get Started!
Your real estate niche website needs a regularly updated blog. A blog section on the site is a place where your visitors can gain new information about topics on your real estate website, new real estate articles, and links to other websites that may be helpful to them.
Blog posts do not need to be long, and do not need to be filled with awe inspiring content every time. A blog post on your real estate website may be just a few lines long with a link to an interesting real estate web article. Or it could be a short review and link to one of your own outstanding articles elsewhere on the site.
When you do write a blog post for your real estate website, you should always consider which keyword should be optimized within the article body of the post. Keywords play an integral part in getting your blog post noticed by search engines.
Post frequently
Blog every day if you can. Web search engine algorithms pick up more on websites that are updated frequently. The more frequently you post and update your real estate website the better chance you can get new traffic from search engines.
Comments
Your blog posts can stimulate discussion and motivate your readers to post comments on your blog. Comments are also a good way to keep your real estate website updated and show new readers that others read your blog as well. Encourage comments from your readers. Ask questions or take a poll in your blog posts. Comment on other real estate blogs. Usually they will reciprocate and comment on yours as well. Your real estate website blog can be an interesting discussion hub for your readers.
The benefits of blogging for your real estate website are great. Don’t neglect a blog on your website just because you think it is time consuming. A simple blog updated frequently takes little time and brings big rewards for your real estate internet marketing traffic.
Below are a few of my favorite real estate blogs:
December 4th, 2008 at 4:08 pm
Thanks for including Sellsius in your favorite’s list.
December 4th, 2008 at 5:09 pm
Absolutely, I enjoy reading your content and your pics/graphics are amazing!
December 5th, 2008 at 1:02 pm
Yeah we have just really started to get everyone to start posting blogs on my site. It is working out really well so far.
December 6th, 2008 at 4:03 am
Great advice – blogs play a crucial role for any website and updating blogs frequently is extremely important. Most bloggers unfortunately neglect their blogs and never realize the good things they can do for their business, brand and website. It’s a win-win-win with blogs and after awile, your microphone becomes larger.
December 6th, 2008 at 5:48 am
Good information on your site. I am trying to build a good blog and would love any ideas you have to improve my site.
December 8th, 2008 at 11:05 pm
I have taken blogging to hart. I now have 4 wordpress blogs, 3 independent and 1 which is linked to here is on my main website. Just started posting to the blog on my own site about 6 weeks ago. Have not seen any real benefits yet, but I will keep trying. Do you recommend link building to the individual posts as a way of helping the main website as well, or do you think that is just a waist of time?
j-boyer morristown njs last blog post..New Jersey Homes Buyers Becoming A Little More Active
December 9th, 2008 at 11:57 am
@ J Boyer – I think you’ll see Hugh benefits when posting the best local real estate content on your main site. We update our brokerage blog content just about on a daily bases. For a while we received decent long tail traffic (which was ok), however lately major newspapers and magazines have noticed our blog and now link to us on a regular basis from their blogs.
We’ve received many leads and the authority links are a Great bonus too
!!
December 10th, 2008 at 10:59 am
Thanks for responding to my questions. Just curious on your thoughts about link building to the individual posts. Is there much of any benifit to building 10 to 20 links to the individual posts? More wondering about the effect if any such link building would have on the quality of the links in the post pointing at the main website.
Thanks,
Jim
December 10th, 2008 at 12:33 pm
Boyer, I do think it’s a good idea to point links to your posts, this will benefit your internal linking which is also important.
It’s fairly quick to bookmark some of your posts on digg, real estate voices, kirtsy etc.
December 14th, 2008 at 12:53 am
What do you think of a posting frequency of 3 times a week? Is that too seldom? I’m trying to ’store up’ posts and schedule them for mon. wed. and fri. so the pressure to post will be relieved. I come up with better content when the pressure is off.
JCLs last blog post..How To Teach Your Kids About Money While They Are Young
December 14th, 2008 at 12:36 pm
@ JCL – I think 3 posts per week is great. That’s way above and beyond the average agent.
Your also right about storing up posts, I do the same thing on about 6 different blogs.
December 23rd, 2008 at 12:14 pm
Admin, are you talking about 3 blog post a week. That is what i ask my agents for.
December 29th, 2008 at 8:54 pm
It is a great list of very informative sites. I would through up bloodhoundblog as well.
January 7th, 2009 at 3:03 pm
Thanks for the valuable information. Being an Austin agent, I was interested in your “Austin real estate blog” link, but got nothing when I clicked on it. Thanks again for the informative blog.
April 21st, 2009 at 3:57 pm
Thanks for the advice. I have been following your methods for SEO and I can see my ranking moving up in the search engine.
April 23rd, 2009 at 1:33 am
Thanks for the advices, we are just starting up a blog on our website and we need all tips and information we can get to do a good blog.
August 11th, 2009 at 9:20 am
Some excellent tips! And I’m glad you understand the need for blog commenting and its link building potential. It’s a minefield out there but in the real estate niche there is definitely a community spirit and we can all help each other!