Link baits are nothing but an attractive piece of content that gets linked because of its usefulness, quality of the information provided etc. Link baits bring in a lot of SEO benefits to a website. Link baits help in natural link building. They also get targeted traffic to your website. It is not enough to have attractive content as link bait, what is more important is to give your link bait the required online visibility so that others can gain access to it and link to it. You will be able to get your links through link baits in social media channels.
Distribution of Link Bait
One of the best ways of having your link bait distributed is through social media network. You must post your attractive content in as many social media networks and directories as possible. The idea here is to create a buzz about your content and to prompt people to share with others your unique content. This process is also known as seeding. You must try to reach to social news sites that are voted upon by the users. If your content gets a large number of votes, then it will elicit the interest of others too. You will be able to see your content in the first page of the news site when it becomes one of the most voted news item. It has been proved that news items in the front pages of the news sites get the most clicks. Your link bait will be viewed by hundreds of visitors and a certain percentage of visitors will click your website link and visit your website. Some of the popular sites where you can submit your news include but not limited to Digg, Reddit, Mixx, etc.
Yet another social media site that is becoming increasingly popular is Twitter. However, you can expect others to link to you only when you have some worthwhile stuff that others can link.
Link Bait Strategies
When you are using link baits, your intention is not only to make people link to you but also to make those who see your bait to click on the bait and visit your website or to vote for your news item, which will increase the popularity of the item you submit. It is not the social media sites that offer you the best links, they often come with nofollow attribute. The best links come from other internet users such as bloggers, news publishers and journalists. If the news item or the content you have submitted is of good quality, they will write about it and link to the source article.
Some of the best baits include the following:
Breaking News – this is one of the top baits. If you publish hot news, then you can ensure a vast traffic to your website. You can elicit a great interest in the social media sites as well as from the news communities. Though breaking news will attract a lot of traffic, they are not the best ones for getting back links.
By making controversial posts or by playing devils advocate you can attract a lot of attention to your posts. However, you must be very careful in creating such content to ensure that you do not get into hot waters through your posts and become unpopular through your posts.
Resourceful posts not only get a great level of attention, they also bring in a large number of links to your website. You must make sure to create resources that are not time bound so that they will continue to bring more links to your website.
Funny posts have always been the favorite of many online users. Humorous posts have long life when compared to news items.
You will be able to make popular community members to promote your content by making a mention of their names in your content in such a way to inflate their ego. You will certainly get links from the people whose egos you are boosting.
The most important aspect of link baiting is to create content that users can identify with, something that they can connect to; such content is sure to bring a great level of success in getting you the desired links for your website.