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Real Estate Link Building – The Popularity Contest
Building a deep link base for your real estate web site is important if you want to grow your internet traffic. Depending on the website hosting the link, it could drive trickles of traffic streams to your real estate website, or even rivers of traffic from a popular link. But how do you join the rivers of internet traffic and start building a real readership base?
The problem with link exchanges
It used to be a simple process to do a link exchange. “You put my link on your site, I’ll put yours on mine.” But there are two problems with link exchanges:
- Your link gets lost in sometime hundreds of other links on a “link” page. No one has time to go through all the reciprocal links on someone’s site when they fill them up that full.
- Search engines do not care. With your link lost like a proverbial needle in a linking haystack search engines will not care that your link exists, in fact it may be penalized.
Post something irresistible
Though link building through bookmarking and social networking is helpful, you will get the rivers of traffic from links that other websites post voluntarily to irresistible content you have posted. What is considered irresistible?
- Lists – Post an article listing “100 of the Best….”, or “The Top 10…” People love lists. And be sure to provide links to the 100 irresistible items as well.
- Write a review – You could write a helpful review of another real estate website, or even a real estate book, that provides benefits to your readers.
- Giveaways – Free stuff is always cool. Hold a contest with a free giveaway, or provide a free real estate guide to readers who sign up for a subscription to your site.
Tags: Link Building
September 24th, 2008 at 2:42 pm
Great point. I’m in need of posting some irresistible content. REW is great for anyone needing SEO and/or website help.
October 11th, 2008 at 2:51 pm
Yes, good ideas. I find all of it so tedious, though. I’ve had good luck hiring out my SEO tasks on getafreelancer.com or rentacoder.com. For surprisingly cheap prices, I can get a whole lot of links back to my site. Its really helped my rankings.
October 11th, 2008 at 5:21 pm
Michael you are definitely the exception. We’ve outsourced link building before, however all the links we’ve ever gotten were very low quality.
October 12th, 2008 at 10:58 am
Sure low quality, but I got a bunch of directory listings, had two articles and a one press release written and submitted to hundreds of places all for $250.
It took me from 13th in Google to 3rd. My links previous to these low quality were pretty much all high quality, so this may not be as effective for everyone
October 13th, 2008 at 11:51 am
No I’m pretty sure it wouldn’t be as effective. I think you just needed the additional anchor text to push you up.
Another thing about the directories, or the 500 for $50 type, most of those will never get cached by Google. Especially since they are do deep and Google is discounting the overwhelming majority of them, except the high quality ones.
December 14th, 2008 at 1:15 pm
Link Bait, This is something i am working on alos. It all has to do with article submissions. I suck at writing.