Building a deep link base for your real estate web site is important if you want to grow your internet traffic. Depending on the website hosting the link, it could drive trickles of traffic streams to your real estate website, or even rivers of traffic from a popular link. But how do you join the rivers of internet traffic and start building a real readership base?
The problem with link exchanges
It used to be a simple process to do a link exchange. “You put my link on your site, I’ll put yours on mine.” But there are two problems with link exchanges:
- Your link gets lost in sometime hundreds of other links on a “link” page. No one has time to go through all the reciprocal links on someone’s site when they fill them up that full.
- Search engines do not care. With your link lost like a proverbial needle in a linking haystack search engines will not care that your link exists, in fact it may be penalized.
Post something irresistible
Though link building through bookmarking and social networking is helpful, you will get the rivers of traffic from links that other websites post voluntarily to irresistible content you have posted. What is considered irresistible?
- Lists – Post an article listing “100 of the Best….”, or “The Top 10…” People love lists. And be sure to provide links to the 100 irresistible items as well.
- Write a review – You could write a helpful review of another real estate website, or even a real estate book, that provides benefits to your readers.
- Giveaways – Free stuff is always cool. Hold a contest with a free giveaway, or provide a free real estate guide to readers who sign up for a subscription to your site.
Tags: Link Building
