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Real Estate Success with PPC Marketing
Do you want quantifiable results with your online real estate marketing? This may be achieved by utilizing one of the sure-fire SEO strategies of pay-per-click, or PPC. PPC marketing works because you set up and create short ads that only appear when certain keywords are searched or used. You determine the specific keywords and phrases for your ad that focus only on the potential target customer who looks for websites like yours.
For instance, if you are a St. Louis real estate broker specializing in condos you can determine keywords such as, “St. Louis Condos”, or “St. Louis Condos for sale”. The ad sponsor, such as Google Adwords or Yahoo! Search Marketing, then uses sophisticated algorithm technology that analyzes a search page result, blog post, or other similar websites that may have Adwords set up. If the criterion matches your specifications, your ad will appear to a very niche and targeted audience.
The wonderful thing about PPC is that you pay only when someone clicks on your ad. With this in mind, there are two main methods of setting up a price you pay for each click: flat-rate PPC and bid-based PPC.
Flat Rate PPC
With flat rate PPC the ad publisher lets you know upfront what your cost will be for every click depending on where the ad appears. Some keywords are more popular than others, thus publishers rates will vary greatly depending upon keywords selected.
Bid Based PPC
In a bid based PPC ad you make a bid on the amount you are willing to pay for each successful click on your ad. You compete with other advertisers who want to use the same keywords or phrases; therefore, you have a choice to outbid other advertisers to have your ad placed in prime locations. Bid based PPC can become expensive, however, if you are willing to pay higher per-click rates the results and conversions are often better through the bid based system.
PPC marketing offers a robust ROI due to its targeted customer marketing strategy. The results can be excellent and worth the advertising dollar to obtain a visitor to your real estate website.
Tags: real estate ppc
March 26th, 2009 at 12:02 pm
I have never tried PPC and have been counciled not to do it. What kind of ROI are you typically seeing?
March 29th, 2009 at 9:11 pm
To be honest, I haven’t done ppc in years, however when I did I’d get great returns. Beats all other types of marketing hands down.
March 30th, 2009 at 7:49 am
Great article, very well written and informative. I will be adding this to my bookmarks!
April 10th, 2009 at 9:54 am
I’ve never tried PPC but am interested in giving it a try. What is a realistic budget for someone just getting started?
April 10th, 2009 at 2:09 pm
Look at less competitve area’s that might have some traffic. This can cost less and be effective
April 22nd, 2009 at 11:14 pm
I didn’t have much success will ppc but I’m not sure I used the right keywords.
September 11th, 2009 at 9:40 pm
I have been using PPC for about 6 weeks now. The traffic increase is great. I go back to the keyword suggestion tool about once a week and look at the new suggestions for keyword variations. Who knew there were over 88 ways to talk about Olathe real estate? Your budget can go quickly if you bid hig enough to get a good ranking.