Do you want quantifiable results with your online real estate marketing? This may be achieved by utilizing one of the sure-fire SEO strategies of pay-per-click, or PPC. PPC marketing works because you set up and create short ads that only appear when certain keywords are searched or used. You determine the specific keywords and phrases for your ad that focus only on the potential target customer who looks for websites like yours.

For instance, if you are a St. Louis real estate broker specializing in condos you can determine keywords such as, “St. Louis Condos”, or “St. Louis Condos for sale”. The ad sponsor, such as Google Adwords or Yahoo! Search Marketing, then uses sophisticated algorithm technology that analyzes a search page result, blog post, or other similar websites that may have Adwords set up. If the criterion matches your specifications, your ad will appear to a very niche and targeted audience.

The wonderful thing about PPC is that you pay only when someone clicks on your ad. With this in mind, there are two main methods of setting up a price you pay for each click: flat-rate PPC and bid-based PPC.

Flat Rate PPC

With flat rate PPC the ad publisher lets you know upfront what your cost will be for every click depending on where the ad appears. Some keywords are more popular than others, thus publishers rates will vary greatly depending upon keywords selected.

Bid Based PPC

In a bid based PPC ad you make a bid on the amount you are willing to pay for each successful click on your ad. You compete with other advertisers who want to use the same keywords or phrases; therefore, you have a choice to outbid other advertisers to have your ad placed in prime locations. Bid based PPC can become expensive, however, if you are willing to pay higher per-click rates the results and conversions are often better through the bid based system.

PPC marketing offers a robust ROI due to its targeted customer marketing strategy. The results can be excellent and worth the advertising dollar to obtain a visitor to your real estate website.

Tags: real estate ppc