It is clear that the internet is an essential marketing place for any real estate broker or agent.  With internet technology continually advancing with data rate speeds and increasing disk space, online video is now becoming one of the biggest marketing tools for agents.

Here are several ways video can help an agent:

Viewing Videos – Of course, the most widely accepted notion of real estate videos is to get a quality impression of a listing to a potential buyer. A professionally produced listing video will have quality views and even narration to describe a home as it is viewed online.

Agent Profiles – Real estate agents and brokers can use video to briefly introduce themselves and explain the reasons a property seller should choose them for their listing agent.

Educational/Informative Videos – Agents can drum up leads and gain expertise exposure by producing informative and educational videos about important real estate topics and posting them online.

Video has many advantages over a listing description and even a photo. Here are a few other benefits of real estate video marketing:

• Helps a buying decision – Home buyers who like a video tour will want to view the location in person. And it can be even more helpful for buyers who are moving from out of town. The video can also be reviewed again and again when making a final buying decision.

• Narration – A good video will have descriptive narration about the property, construction, land, schools, and other amenities to aid a buying decision.

• SEO potential – Videos can be extremely helpful with SEO and internet searches using tags, descriptors, and keywords.

• Cut above the competition – While video marketing is growing it is still not used by all agents. It gives you the cutting edge over the competition with technology.

Called Google Buzz, this social media spin-off of sorts will soon begin appearing in about one percent of Gmail user accounts. The rest of the Gmail community, according to Google, can expect to receive Google Buzz shortly thereafter.

So, what is Google Buzz and what can it do for your real estate business?

Google Buzz, which features a social media outlet, is part of Gmail. There are currently approximately 150 million Gmail users that may jump into the Google Buzz ring. If you are a real estate professional, the numbers are quite impressive, considering the Internet leads you can snag as a result.

Many industry experts expect Google Buzz to eventually integrate with Facebook, thereby opening up the flood gates in terms of users. There are currently over 400 million Facebook users.

How does Google Buzz work with my Gmail account?

A small tab in an individual’s Gmail account will take users directly to Google Buzz. Once inside Google Buzz, users can post and read, updates, photos and videos. Your “friends” in Google Buzz are the 40 people you communicate with most frequently in Gmail and Gchat.

Does Google Buzz work with other channels?

Yes! You can communicate with Flickr, Picasa and You Tube in Google Buzz. You can even pull in tweets from Twitter, although you can’t send your Buzz updates onto Twitter and other social networks.

How do you send private updates to your Google Buzz followers?

Your real estate private updates are immediately sent off to your Buzz followers, or you may choose just a select group. Real estate professionals may find this feature quite attractive, as you can sort your clients into particular categories and then send Google Buzz updates to only those followers that apply to your message (buyers vs. sellers, for example).

What about sending public updates?

Public updates are immediately posted to your Google Profile and are indexed for Google Search. How’s that for getting your word out to the masses?

The word is that Google Buzz may become quite useful for Internet marketing purposes, provided it evolves into a social media site that communicates with Facebook, Twitter and LinkedIn.

This has received various levels of reception from different industries and tested in all possible ways. However, today the idea of marketing your USP does not seem to work in all situations. The term “Unique” does not seem to hold water because it means that your real estate consumers use your services for singular reasons but in reality people choose to use your real estate service for primary as well as secondary reasons.

The idea of USPs tries to drive home the core selling features repeatedly in an effort to make your prospective customers choose your real estate services. Marketing ones services in the real estate industry is much more complex than what it might look like through any USP. However, it does not mean that it will not work completely. Today we have plenty of options unfolding right before us and there are more than one format through which we can market our services and more than one channel to reach our customers. Our customers are equally complex and they decide to choose your services or not to choose your services for more than one reason, which ranges from the emotional reasons to practical reasons. To complicate the situation further, each customer is unique irrespective of the fact whether our services are or not.

If you are going to approach your prospective real estate customers with your USP, then you are expecting them to adapt their needs to your message. What if your USP does not match their needs? To avoid such risks today the real estate industry uses diversified selling propositions.

Further Issues

There are a number of other issues relating to the original idea of using USPs as a branding vehicle. The main issue identified here is that such an approach will work only as a long-term concept of building relationships with customers. This may not work to well for the real estate industry because here consumers make their decisions on a number of factors and a many of them are issues of the moment. There is a compelling need to strike the chord at once and you don’t have that kind of time to establish long term relationship with your real estate customers because most of them approach real estate services just a handful of times during their lifetime. Therefore, what we need here is more of a diversified message. However, this should not push you to the risk diluting the overall message. You need to ask few pertinent questions to stay focused and coherent with your message.

You must ask what makes your customers choose your real estate services.

1.Quality and professionalism of your services?
2.Cost of the services that you provide?
3.Top-notch customer service you offer?
4.The impact of your references that directed your customers?
5.Additional features or advantages that come with your services?
6.Some kind of emotional factor?

You will realize that you have more than a single reason from the above list. There are other factors that come into play such as the location, age group, income group, personal preferences etc. All these further diversify the decision-making patterns. This simply indicates how difficult it is to use your Unique Selling Proposition to convince your real estate customers. Many companies have rightly identified these difficulties and that is why you see various types of advertisements from the same real estate agency. By doing this you will not only be able to capture various emotions of the customers but it will also make sure that your services match to a wider group of consumers.

Handle With Care

At the same time, you should set boundaries for your diversified selling propositions so you don’t end up making unrealistic promises. Such efforts will only water down the effectiveness of your marketing campaigns and make people lose confidence in your services.

If you want to have a growing real estate business, you have to open your own website wherein you can publish your listing of real estate properties for sale. Real estate business can be possible to market online. However, you have to start optimizing your website first. Another thing, optimizing a website will require some time and effort. Hence, you must understand what Real Estate SEO is all about. Real estate SEO is one great strategy which we can use to improve traffic to your website. It is a high grade strategy to expand and enrich your marketing systems and tactics to be able to produce bigger prominence. The outcome of this Real Estate SEO is that an increased number of searchers may visit your real estate website. This event shall open a wider opportunity for you to market the different real estate properties listed in your website.

Yet another effective SEO strategy will certainly be article writing. It would be a wise idea to distribute real estate related articles which could arouse one’s interest. They are articles of quality based information which you could use as a way to maximize effectiveness of your real estate website. Consequently, search engines will receive information regarding your website, it will make your link-building ventures less difficult and most of all, it will greatly increase the traffic into your website; more visitor will come to check your site. This will open the doors for you to be able to offer your real estate properties to a great number of potential buyers.

You can also contact us regarding our Free websites and partnership services.