By sending a press release you had the potential to gain additional exposure from new sources. Whether it be from radio, TV, or print, the more exposure you got the better chance you could increase your business.

Print media who picked up and liked your press release would likely either run the information in the release, or contact you for an interview. The additional benefit from print media, especially those online, was the backlink potential to your website from the publication of your press release.

But recently in the United Kingdom, Google has bared its fangs at the linking process of major online news publications. Through the natural selection process of consumer demand, newspapers have been forced to shut down much of their paper distribution and create a news website where readers are picking up most of their news nowadays. But to pay the bills and to keep their website content free to readership, newspapers have practiced selling ads and accepting paid links for their article pages.

This practice of selling links is frowned upon by the search giant, Google. According to Google, links on another site to your website should be legitimate, not paid. Google blogger, Matt Cutts, says about the practice:

“Whether the paid links are in an “advertorial” or somewhere else on the page, that would violate our quality guidelines and Google would take action on those violations, both so that the link buyers wouldn’t benefit and so that the link sellers wouldn’t be trusted in the future by Google.”

Unfortunately this process of selling links has landed newspapers in hot water. Thus, they are removing these links to stay in good graces with Google. And, unfortunately, press release links seem to be categorized as a “paid” link and are also being removed. If this is true and Google continues to demand and enforce press release links to be removed from online news sources, real estate agents will have a much more difficult time indeed with public relations SEO.

It would be great if individuals in the world would be considerate and posting your link to their website without even asking you. Does this seem like a dream to you? If you take the time to submit a press release, then your dream may just come true. Yes, submitting a press release could very well cause individuals to post your link to their website without even asking you.

When you use a press release, you will be looking to build you links, but what many do not realize is this can actually make their search engine rankings go up. You will be able to put links in your press release that go to your site and this is one of the major factors that individuals over look. When we used the press release method in order to promote our site, we actually got high rankings in Google and got more traffic to our site than we have ever gotten before.

When making a press release, you can put links that go to your home page and you will also be able to do the process of deep linking and link to your other pages, not just your homepage. While deep linking may be hard to do, it is well worth it