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The Art of Writing Copy for Real Estate PPC Advertising

Posted by Caleb King on Apr 1, 2011 Marketing

Is writing ad copy for PPC (Pay-per-click) advertising really all that easy? For many writers, it may seem like it is, based simply on the fact that the text string length constraints simplify the process of writing good copy. However, writing good ad copy for search engine ads may not be as easy as it [...]

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Real Estate Success with PPC Marketing

Posted by Caleb King on Mar 9, 2009 Marketing

Do you want quantifiable results with your online real estate marketing? This may be achieved by utilizing one of the sure-fire SEO strategies of pay-per-click, or PPC. PPC marketing works because you set up and create short ads that only appear when certain keywords are searched or used. You determine the specific keywords and phrases [...]

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