Subscriptions

If you offer great content through articles and blog posts your visitors should want to return.  Give them an easy option to do so by presenting an easy “call to action” RSS subscription link on your front page.  By subscribing to your real estate website through a feed aggregator, visitors have an easy option to read your updated content and material whenever you post something new. With popular RSS feed readers like Google Reader, your subscribers will always know when you update your real estate website.

Email newsletters

Another good way to retain readers and visitors to your real estate website is to offer a weekly newsletter subscription.  In addition to an RSS feed signup, you should also prominently post a way for your readers to sign up for a free email newsletter.  There are many free email subscription services available for you to collect an email mailing list.

With an email list you can keep in touch with your members on a weekly basis or so, and write content for a newsletter only available to your email subscribers.  You could provide them with exclusive articles, updated real estate listings, and anything else you think would be beneficial to your subscribers.

For your real estate website to succeed you need not only attract readers, but retain them as well.  Be sure when your website finally captures a reader’s attention to give them a reason to stay and receive your updates.