The Beauty of Passive Link Building

Have you ever given any thought to passive link building? If not, you could be missing out on some great opportunities. Let’s face it, not everyone has the money, time or energy to focus on link building. If you are one of those people, know that there are other effective ways to get links without spending money or driving yourself mad.
Most of the websites that benefit from passive link building are new sites or small sites. In general, passive link building is built on the premise of giving and receiving (more giving than receiving). In other words, passive link building is about other people wanting to guest post on your site. Kind of like, “if you build it, they will come.”
Here’s how to do it:

  • Clearly the only way to make this work is to accept guest posts. We love the idea of guest posts because your website will be constantly updated with new content, which is the ultimate goal of passive link building.
  • Once you have sent out the word about guest posting, you will likely get inundated with requests. Although you may be apt to accept many of these guest post offers, it pays to get picky and choose only those that can offer the highest-quality content. If you don’t keep your standards high, then you will lose the purpose of passive link building. Consider this: Are quality get bloggers going to want to guest post on your site if you are publishing junk? Keep the content standards high so you can best accomplish your goals.
  • To begin the process, start a guest blogger page so you can begin to receive answers and inquiries. Ask to see samples of their writing when they contact you. In addition, take a look at their site and consider whether it is a site with which you want to be associated. If you like what you see, provide them with guidelines and what you expect in order to publish their post. Consider your minimum word count, if you would like any images, and if you would like them to provide you with titles.