Why would a selling real estate agent need exposure on the internet? You might as well ask why an NBA star needs a stadium court to play – because that’s where the people go to see it happen.
Real estate agents used to work on the paradigm of “pounding the pavement.” There was much driving, walking, and handing out of brochures and business cards in order to drum up business and make a sale. However, the internet changed how real estate professionals get exposure and ultimately get listings.
Here are a few reasons internet exposure is essential:
Buyers are shopping online – Home buyers are shopping for homes online now more than ever. 87% of home buyers start with internet listings, up from about 70% in 2005. Will they find your listings?
Web Site – A professional web site with your realty background and listed properties is mandatory. This works not only as your online business card, but also as a digital brochure for each of your listed properties. This is the place where a property seller may choose you as their listing agent, and a home buyer will call you for a home viewing.
Agent SEO – Home buyers (and sellers) will most likely find you from a query performed through a major search engine. Will your name be among the search results? The more you practice and perform optimization of your website and your services online, the better chance you will be at or near the top of search results.
Internet advertising – SEO is part of a successful internet exposure strategy, but paid advertising will help get even more exposure. Real estate agents can use pay per click advertising, banner ads, and other paid advertising on other websites to drum up leads,
Gather leads – Selling agents don’t sit by the phone waiting for a home seller to call them. An agent must find leads and convince a seller that he or she is the agent for them. Through the internet you will be able to drum up leads from sellers who are shopping around for a selling agent.
Internet exposure is huge these days and I am constantly amazed to see real estate websites without a good property search feature. SEO isn’t for everyone, but an agent without a website with a good property search feature is like an agent without a cell phone.
It’s been a few three months since I have visited here. Moving a real estate business http://WWW.moving2manitowoc.com and a family with a pregnant wife has exhausted me, but guess what? I’m back and it feels great! The new real estate website should be up and running in a month or two.
Do sellers need exposure? Yes! True exposure is built through Seo in my opinion, which ultimately creates more leads and closings through exposure which is Seo.
If your a first time visitor to this site, I highly recommend frequently reading the content here. I am not a Realty Rankings customer however based upon the content they are the real deal.
Helloooo. It’s 2010. over 500 million people on Facebook. Over 2 billion tweets per month on Twitter. Almost 90% of buyers (don’t even know the actual number as it is constantly increasing) start looking for a home on the internet.
Without our company website we wouldn’t be around today, however – there are still some “Old Skool” estate agents out there that don’t believe in the power of the internet and prefer to work the way that has always brought in the business, who says that you can’t teach a dog new tricks!